An Extension of Your Marketing Team

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“Get-Stuff-Done” Consultants

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A Lean Marketing Agency

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People

em-bricksMarketing Consultants who’ve worked on the inside

EM Marketing is a San Francisco-based Consulting Firm and Agency, founded by a Marketer for other Marketers. Why our people?

  • Experts – most with 15+ years of experience inside top-tier cos.
  • High Quality – we only work w/consultants referred to us by our own
  • Effective – our marketers are strategic, but skilled at GSD (getting stuff done)

Alison Sokoloff

Alison Sokoloff LinkedIn

Alison Sokoloff
  • Product Marketing & Management
  • Go-to-market Strategy
  • Content Marketing
  • Competitive Analysis
  • Forecasting

Amy Schwartz

Amy Schwartz LinkedIn

Amy Schwartz
  • Integrated Marketing
  • Direct Mail
  • Email Marketing
  • Advertising
  • Agency & Account Management

Audrey Lee

Audrey Lee LinkedIn

Audrey Lee
  • Financial Services Marketing
  • Acquisition Marketing
  • Customer Marketing
  • Multi-Channel and Cross-Sell Marketing
  • Project Management

Brenda Snaith

Brenda Snaith LinkedIn

Brenda Snaith
  • Direct Marketing
  • Product Marketing
  • eCommerce
  • Lead Generation

Daniel Gehant

Daniel Gehant LinkedIn

Daniel Gehant

Core Skills

Performance Marketing
Search Engine Optimization
Marketing Campaign Integration
Lead Generation
WordPress Optimization

Eric Morley

Eric Morley LinkedIn

Eric Morley
  • Lead Generation
  • Strategy
  • Team Leadership
  • Analytics
  • Direct Marketing

Howard Rosenfield

Howard Rosenfield LinkedIn

Howard Rosenfield
  • Product Management & Marketing
  • Go-to-market Strategy
  • Research
  • Branding
  • Strategic Planning

Jennifer Roop

Jennifer Roop LinkedIn

Jennifer Roop

What our clients have to say about Jennifer Roop

"Jennifer is able to handle a myriad of duties with the calmness and professionalism that is appreciated by those working with her. She has a strong ability to manage multiple, large projects with the grace and humor to make tough jobs easier."
— Kevin Segedi | SAW Communications

Core Skills

Customer Lifecycle Marketing
New Program Development
Online Marketing Strategy
Community Development & Engagement
Demand Generation

Work HIstory

Consultant: 2001-now
Kana Communications: 1999-2001
Zanza: 1996-1999

Credentials

BA, Political Science, Wellesley College

EM Profile

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A CHILDLIKE CURIOSITY

As a young child in Southern California, Jennifer Roop’s father encouraged her to investigate her own solutions to any questions she had; at 10 she was even put in charge of sourcing paint colors and painters’ bids to redo her bedroom walls. Realizing the power of her skills at a young age, she carried forward the joy of creative-problem solving into her adult life. After Wellesley College and a brief stint in Washington D.C., she headed west for Silicon Valley where she cut her marketing teeth during the first dot-com boom of the 1990s. She quickly learned the importance of understanding and engaging with customers, building bridges between marketing and technical teams, and being scrappy when necessary to get stuff done.

A COMBINATION CONSULTANT AND RECRUITER

After serving as marketing manager for two different start-ups, Zanza and Kana, and helping the latter grow into a medium sized business, Jen started a family and — on a friend’s suggestion — started consulting; she fell in love with it. It enables her to be present for her family while simultaneously doing what she loves professionally. Within that professional persona she wears two hats — one as a marketing consultant, and one as a recruiter for consultants. Being the former improves her work as the latter since she understands the needs and working styles of consultants while also knowing the needs and expectations of managers. Her ability to solve problems by helping both sides of the equation and build working relationships through placements keeps her hungry and tenacious.

AN INQUISTIVIE, CUSTOMER-CENTRIC MARKETING PHILOSOPHY

Jen’s naturally inquisitive, problem solving nature underscores her marketing philosophy. She sees each project as a puzzle and passionately works to determine what the customer wants and needs, devise the optimal solution, and then deliver the product or service to the end user. She loves this practical side of marketing and the ability to provide lasting value to both the customer and the client. To achieve this she is always picturing herself as the customer and enjoys connecting with them directly to fully understand their requirements. She is a firm believer in results; developing the right metrics to assess a campaign’s effectiveness are essential to her work. This philosophy also extends to her work as a recruiter; she enjoys delivering value to both consultants and managers by connecting the right pieces of the puzzle together, and measuring the relationship over time to ensure it truly is the right fit.

A FAST-MOVING MOM

When away from the office she is grateful that consulting affords her the opportunity to be extremely involved in her kid’s lives; she has three children and loves sharing in their activities be they school, sports, or field trips. She’s an ardent bibliophile (attending talks at local bookstores is a favorite activity), world traveler, pet lover, and aspiring race car driver; she recently enjoyed a day taking an Audi race car driving course at the nearby Sonoma Raceway.


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Jennifer Stansbury

Jennifer Stansbury LinkedIn

Jennifer Stansbury

What our clients have to say about Jennifer Stansbury

"It's a great pleasure to work with Jennifer. She is results-driven and quickly comes up to speed on new projects and makes immediate and lasting contributions. She regularly showed great adaptability and flexibility while managing several different business channels."
—Steve Komlos | Adobe

Core Skills

Online Marketing
Product Marketing & Management
Project Management
Market Research
Customer Acquisition & Retention
Messaging and Communications

Work HIstory

Consultant: 2007-now
American-Pacific Enterprises: 2004-2007
The Clorox Company: 2001-2004
Oppenheimer Capital: 1995-1999

Credentials

MBA, Kellogg School of Management, Northwestern UniversityBA, Political Science & French, Cornell University

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EASTERN EDUCATION

As a kid Jennifer Stansbury enjoyed the great outdoors of the Pacific Northwest, but went to college at Cornell, where she double majored in Political Science and French. She spent her junior year studying abroad in France and after graduation continued moving east, working in the economics research department of a large French bank in Paris.

MARKETING WITH AN M.B.A.

Her first marketing job was in New York City in the financial services industry. Finding the prospect of marketing complex financial products to institutional investors a bit dull, she decided to attended Kellogg’s reputed MBA program to get some classical marketing training before committing herself to her great jobs in consumer marketing and a west coast return; there she secured brand management positions at Clorox in Oakland, and later American Pacific — a leading home textiles company. Later she became a mother and entered the world of consulting after the birth of her second child.

A CROSS-FUNCTIONAL CONSULTANT

Jennifer’s expertise spans across online marketing, product marketing, project management, market research, customer retention, and marketing communications. Her messaging work has included email, web, direct response, PR, sales and support, retailer, packaging, and in-product messaging, among others. Colleagues consistently identify her as being ardently results oriented, highly organized, a clear communicator, and exceptional at identifying and prioritizing key tasks. In sum: a very positive person to work with who likes to make the work lives of her clients easier. Jennifer is a self described doer who loves to take a strategy, devise a plan for execution, and get it done.

A GLOBE-TROTTING EXPLORER

When not in the office, she loves to explore; an avid hiker, skier, and reader, her greatest joy is seeing remote corners of the world. Rwanda and Burma currently top her wish list, a visit to Ecuador and the Galapagos Islands is in the works, and recent trips include stops in Fiji, Peru, and Tanzania. Not long ago was one journey she’ll never forget; she finally got to take her two children to Europe to visit family on a brand new Oakland to Stockholm route. The aircraft? Fittingly: The Dreamliner.


Jim Herbold

Jim Herbold LinkedIn

Jim Herbold

What our clients have to say about Jim Herbold

"I feel incredibly fortunate to have worked with and learned from Jim. Jim has it all. He knows how to build a startup. At the same time, he knows how to scale up a startup into a multi-billion dollar company. He can solve highly complex problems through rigorous analyses. At the same time, he can apply keen business intuition to navigate through opaque situations with clarity. He's humble and confident at the same time - always authentic in how he advises his clients and makes a strong impact. More importantly, Jim is a natural leader, mentor and advisor who you want to go for a long walk with, and talk about everything from business to family to life. There are very few like him out there."
— Yong Kim | Wonolo

Core Skills

Sales Leadership
Go-To-Market Strategy
Inside Telesales
Enterprise Sales
Sales Operations
SaaS/Cloud Computing
Scaling Across Growth Stages

Work HIstory

Consultant: 2015-present
Infer: 2014-2015
Box: 2007-2014
Lyris/EmailLabs: 2003-2007
AboveNet: 2000-2001
NCB Singapore: 1997-1999
Centennial Communications: 1995-1996
MCI: 1993-1994

Credentials

BA, Geography and Anthropology, Dartmouth College; Named Top 5 SaaS Professor of Sales, SaaScribe 2015

EM Profile

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Sales Leader, Team Player, Enterprise Expert

Jim Herbold is not your typical Silicon Valley sales leader. He considers himself not just a team builder – and he’s built his share of successful teams – but also a team player. Jim’s 15-year career in Silicon Valley included playing a pivotal role in helping Box build a robust 400-person sales force, helping to pave the way for the company’s successful 2015 IPO. Not every company can go public, but every company can benefit from Jim’s considerable expertise in sales strategy, market diversification, and execution.

From the Queen City to Silicon Valley

Jim was born to work in Silicon Valley. Actually born in Cincinnati, Ohio, his early interest in math and science, combined with his early interest in anything electronic that had dials, buttons and gauges, made him ideally suited for a career in technology. After stints in the telecom industry in New York and the Atlanta Olympics, and then with a Singaporean investment venture, he moved to the Bay Area in the late 1990’s and found his way quickly into sales. His aptitude for helping companies go from Point A to Point B by closing deals, making strong sales hires, maximizing their productivity, all the while learning the art of leadership, made him a perfect fit for the sales side of the tech industry.

A Passion for Start-Ups, A Sixth Sense for Success

Jim has been drawn to start-ups his entire career. As a consultant, he’s looking forward to using the experience he developed across his career to help a broad range of companies in the B2B software space “get it right early on.” Jim refers to his knack for sales leadership as a “sixth sense,” and it includes building the right team, identifying the value being served by a particular product, and pinpointing a market for that product. That’s not all. Action plans. Data analysis. Scaling teams across growth stages. Jim has done it all, and he’s had great success doing it.

Time Off: Work Hard. Play Harder. No Exceptions.

Jim’s appreciation of creativity and reinvention isn’t limited to his work in the start-up culture. They also apply to his professional life. The father of two boys, ages six and ten, he’s worked hard to perfect the art of work/life balance. He’s put together a museum-grade mineral and fossil collection, is a self-proclaimed backyard grill master, and would probably be a scuba dive master if his career in sales didn’t pan out. Jim’s bucket list is no skimpy list, and he’s always been a doer. When he isn’t busy helping companies achieve their sales goals, he’s planning for the day when he’s going to take his boys to Nepal for some Himalayan trekking. He works as hard as he plays, and takes nothing in life for granted.


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Kara Jariwala

Kara Jariwala LinkedIn

Kara Jariwala

What our clients have to say about Kara Jariwala

"If you are looking for a great marketer look no further - Kara is the one for you. She is superb at what she does - super creative with timely delivery and always a smile on her face. She is sharp, openminded, approachable. I loved having her on a team and hope to get a chance to work together with her again."
— Yelena Gartsman | Intuit

Core Skills

Marketing Strategy and Execution
Search Engine Optimization
Content Marketing
Website Strategy and Content
Partner Marketing
Creative Ideation
Field Marketing
Channel Marketing

Work HIstory

Consultant: 2014-now
HP: 2010-2014
Cisco: 2001-2010
Start-ups: Entera (2000) & Echarge (1998-2000)

Credentials

MA, Political Science, Western Michigan University; BA, French, Saint Mary’s College; Authentic Leadership in Action: Nova Scotia, June 2012; Google Search Tech Council: Mountain View, CA, 2006-2012

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THE THOUGHT LEADER YOU NEVER THOUGHT YOU’D FIND

Like many successful marketers, Kara Jariwala’s expertise includes both strategy and execution. She approaches each project holistically and has a special aptitude for connecting the dots, between social and search, or content marketing and direct mail, to name just two examples. If marketing can be described as the science of “what’s possible,” Kara takes the time to examine all of the possibilities. Clients ranging from enterprising start-ups to tech juggernauts like Intuit, Cisco, and HP have benefited from Kara’s thorough approach, as well her ability to think “big picture” and her willingness to roll up her sleeves and get the job done.

FROM SEATTLE TO SILICON VALLEY, ALWAYS THE CENTER OF THE ACTION

A native of Michigan, Kara grew up in the Midwest and studied political science in college. After graduation, she moved to Seattle with three suitcases and a list of names. She was drawn by the proliferation of tech and quickly found herself in the middle of it. The desire to be in the center of the action has stayed with her ever since, whether she’s launching Cisco’s first search program or managing the Marketing Innovation Fund at HP.

ENTREPRENEURIAL-MINDED, JUST LIKE HER CLIENTS

There are many facets to Kara’s “360-degree” approach to marketing. She can go broad (i.e. B2B, B2C, Industry/Category Marketing). She can go deep (i.e. SEO Strategy, Demand Generation). She’s no less adept at the meeting the needs of a nimble, 5-person start-up than a publicly-owned tech behemoth. Her strategies are marked by her in-depth knowledge, hands-on approach and can-do, entrepreneurial spirit. It may be a testament to her inner-entrepreneur, but Kara likes to do things that have never been done before, or that people say can’t be done at all. They pose a challenge, and Kara has made a career out of overcoming challenges.

TIME OFF: ALL IN, ALL OUT, ALL THE TIME

Kara’s desire to “go deep” extends beyond the marketing world into her personal life. Whether it’s remodeling her home from the inside out, leading a family camping trip, practicing mindfulness, or playing tennis 3-4 times a week to fine-tune her game, Kara doesn’t do things halfway. She doesn’t just think about what can be done, either. She jumps in and does it.


Karen Paluska

Karen Paluska LinkedIn

Karen Paluska

What our clients have to say about Karen Paluska

"Karen was a quick study and asked many insightful questions that helped us push our thinking. She was great at partnering with a variety of functions and getting buy-in on her ideas, which made their implementation much faster and smoother. She displayed a strong combination of strategic thinking and execution skills, which was the reason that after her first project with our team, she was asked to work on another one. It was clear that she had a strong sense of ownership and would jump through hoops to help us out. I know the team was very happy with her work and that we would gladly hire her again."
— Firouzeh Murray | Intuit

Core Skills

Marketing Strategy
Brand Development
Project Management
Art Direction
Email Marketing
Social Media
Graphic Design

Work HIstory

Consultant: 2008-now
Intuit: 2006-2008
Moxi Digital: 2000-2004
WebTV Networks: 1996-1999

Credentials

MA, Communication, Culture, & Technology, Georgetown University; BA, Communication, Stanford University

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Artful Insights, Proven Impact

Karen Paluska prides herself on thinking about “the big picture” of marketing strategy without sacrificing the critical attention to detail that can make or break a project. Brand strategy and messaging are two of Karen’s particular areas of expertise, but she has a wide range of marketing skills and can always pull out the right tool for the job. With her extensive art background, combined with strong writing skills and an aptitude for project management, she is a one-stop-shop when it comes to executing large projects. Whether it’s a product launch or a website rebrand, if Karen is involved, the strategy will be on point, the deadline will be met, and the deliverable will be a work of art.

A Bay Area Native with a Wealth of High-Tech Experience

Karen grew up in San Mateo and earned a degree in Communication from Stanford before heading off to Budapest, Hungary, to teach English and travel. Once she moved back to the Bay Area, she worked for WebTV Networks where she fell in love with the adrenaline-rush of the startup world. She went on to complete a Master’s degree in Communication, Culture, and Technology from Georgetown, but after two years of living on the East Coast, she was ready to make her way back to the tech world. At the consumer electronics startup Moxi, she helped launch the company at CES and win Best of Show for the product. At Intuit, she created a welcome guide and worked on positioning and messaging of the QuickBooks Payroll family of products. Karen recently spent three years living in Paris before returning to the Bay Area where she’s now consulting for a variety of tech-focused companies.

Getting to the Heart of the Matter

Karen looks at every job through the lens of a designer. What is the personality of the brand in question? How should that personality look and feel, and how can it stand out from the competition? She prides herself on being able to identify the heart of a company’s mission and creating deliverables that establish a strong, consistent brand.

Time Off: Next Stop the Prado

Karen enjoys painting and creative writing in her free time. When visiting museums, she loves modern art but can also spend hours admiring the incredible detail of medieval illuminated manuscripts. These days, Karen’s biggest marketing challenge is convincing her two school-aged children that museums can be fun places to visit – but watch out, kids, Karen is nothing if not persistent.


Kelsey Phillips

Kelsey Phillips LinkedIn

Kelsey Phillips
  • Integrated Marketing
  • Marketing Communications
  • Demand Generation
  • Product Marketing
  • Go-to-market Strategy

Kim Lopez-Walters

Kim Lopez-Walters LinkedIn

Kim Lopez-Walters
  • Brand Strategy
  • Product Innovation
  • Trend Identification and Strategy
  • Customer Insight
  • Consumer Products

Le Tran

Le Tran LinkedIn

Le Tran
  • Product Marketing
  • Integrated Campaigns
  • Category Development
  • Marketing & Sales Strategy
  • Brand Management

Lea Korito

Lea Korito LinkedIn

Lea Korito
  • Marketing Strategy
  • Product Marketing
  • Product Management
  • Web Marketing
  • Channel Marketing

Leslie Fisher

Leslie Fisher LinkedIn

Leslie Fisher
  • Product Management
  • Program Management
  • Digital Marketing
  • Social Marketing

Lori Reddy

Lori Reddy LinkedIn

Lori Reddy
  • Project Management
  • Video Production
  • Event Marketing
  • Marketing Communications
  • Integrated Marketing

Lynette Liu

Lynette Liu LinkedIn

Lynette Liu
  • Product Management
  • Customer Acquisition
  • Product Marketing
  • Social Media
  • Online Marketing

Lynn Bruno

Lynn Bruno LinkedIn

Lynn Bruno
  • Content Strategy
  • Writing and Developmental Editing
  • Search Engine Optimization
  • Email Marketing
  • Google Analytics

Mark Harnett

Mark Harnett LinkedIn

Mark Harnett

Core Skills

Search & Acquisition
Growth Strategies
Optimizing Paid Channels
Lead Generation
Analytics

Molly Tapias

Molly Tapias LinkedIn

Molly Tapias
  • Strategy
  • Competitive Analysis
  • Project Management
  • Data & Analytics
  • Management Consulting

Nancy Keith Kelly

Nancy Keith Kelly LinkedIn

Nancy Keith Kelly

What our clients have to say about Nancy Keith Kelly

"If you’re looking for a self-starter, quick learner and strategic thinker, Nancy Keith Kelly is your gal. Nancy excels at teamwork and collaborating across borders. She brings a global perspective to her roles which allows strategies and plans to travel globally. Her communications skills – both internally and externally – are unequaled. Nancy was a highly valued creator and contributor to the Marketing Strategy & Effectiveness team at a critical juncture of our marketing transformation, and she always brought sunshine and a sense of humor to the team."
— Engelina Jaspers | Hewlett-Packard

Core Skills

Marketing & Communications Strategy
Global Marketing (especially Asia)
Marketing Campaigns & Programs
Stakeholder Engagement
Environmental Sustainability
Customer Programs & Event Marketing
Executive & Employee Communications
Agency Management

Work HIstory

Consultant: 2014-now
Hewlett-Packard: 2008-2014
Agencies (FH, H+K, etc.): 1997-2008
Apple: Late 1980s-1997

Credentials

Guest Lecturer, History, California Polytechnic State University, 2011-present ; BA, History, California Polytechnic State University, San Luis Obispo

EM Profile

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A Marketing Generalist with a Global Perspective

Nancy is a creative thinker, adventurer, and team builder. She’s also an expert in both business development as well as marketing & communications strategy, making her an ideal fit for a wide variety of marketing programs. She is currently working with the Intuit Developer Group to bring apps developed with strategic partners to market. She explains what the apps do, describes the benefits to customers, and her work has produced exactly the results the company hoped it would. Intuit didn’t need an app for that. They had Nancy.

A Successful Launch of Her Own

It’s a great big world out there, and Nancy is working hard to discover every square inch of it. A California native with a liberal arts background, Nancy was considering a career in law but landed instead at Apple, where she was part of the team that helped to launch the company’s operations in Japan and China. As a result of her experiences living in Hong Kong and Singapore, Nancy has set a goal for herself to visit 100+ countries. She crosses destinations off the same way she crosses off projects, one unforgettable adventure at a time.

A Global Leader, A Can-Do Attitude

Nancy prides herself on being a citizen of the world. She knows from firsthand experience that what works in the U.S. market may not work abroad. Her expertise has benefited more than a few companies that understand that as great as the U.S. market is, overseas markets are where the real action is. She’s also a people person who believes in the importance of getting to know your teammates, letting them know what you do, and that you’re eager to help them. Happy to set strategy or carry it out, she wears the title “working director” with pride.

Time Off: Meaningful Friendships, Epic Adventures

Nancy’s spirit of adventure simply knows no bounds. She’s photographed polar bears in Northern Canada, just under the arctic circle. She’s scaled Mt. Rainier and Mt. Kilimanjaro. Living and working in Asia gave her chance to explore parts of China, Thailand, and Cambodia most people don’t see. She’s an outdoors enthusiast who loves spending time with friends and hanging out with horses. Nancy isn’t somebody that likes to sit still. The world is waiting, and Nancy is on her way.


Rachel Plasse

Rachel Plasse LinkedIn

Rachel Plasse

What our clients have to say about Rachel Plasse

"I highly recommend Rachel. She is intelligent, motivated, and a good collaborator. She is great at both directing projects and doing them. She has a positive can-do attitude, and it is backed up by her considerable knowledge and expertise in all things related to customer database marketing and the CRM strategies that come out of such analytic insight."
— Charles Noland | Harte Hanks

Core Skills

Multi-Channel Marketing
Demand Generation
Program Management
Product Launches
Marketing Communications
Website Development
Marketing Analytics

Work HIstory

Consultant: 2011-now
Harte Hanks: 2002-2007
Glaxo-Smith-Kline: 2001-2002
MCI Worldcom Australia: 1999-2000
Bell Atlantic: 1996-1999

Credentials

MA, Communication, Culture & Technology, Georgetown University; BS, Television-Radio & Business, Ithaca College

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Your Marketing Mission’s Missing Link

Rachel Plasse has worn many marketing hats in her career, from product manager to communications specialist to marketing analytics team leader. Some people might say this makes her a true integrated marketing professional. Her clients would say it makes her truly indispensable. You never really know what the challenge will be: Whether it’s targeting strategy, demand generation, message or content development, Rachel enjoys rolling up her sleeves, figuring out exactly what needs to be done, and doing it.

Building Her Skill Set, Finding Her Way West

Rachel grew up in Maryland and attended Ithaca College in Upstate New York, where she studied media management and business. After moving back to the DC Area, she studied for her Masters while working in Consumer Marketing for Bell Atlantic (Verizon). Following a two-year stint abroad to help develop MCI Worldcom’s Asia-Pacific business, she returned to the East Coast and joined Harte-Hanks to assist automotive, pharmaceutical and high-tech clients in leveraging and learning from their marketing data. She came to the San Francisco area eight years ago, where she put on her consulting hat. Rachel’s passion for marketing grew out of her twin interests in design and analytics. Compelling, strategically smart ideas specifically targeted to generate results: That’s what drives Rachel.

A Full-Spectrum Marketer Passionate about Getting Results

Rachel is very exacting about what it takes to achieve a client’s marketing objectives. She begins with two questions: What are the client’s goals? What marketing components will enable these goals to be achieved? Defining answers to these two critical queries is the best way to ensure the client maximizes their marketing investment. Rachel prides herself on being able to work with people, collaborating with designers, developers, and the client’s sales force. Above all, she strongly believes in taking the time to find the right target audience, getting to know that audience’s needs, and reaching it in a meaningful, memorable way. Accomplish that, and everything else falls into place. Rachel will see to it that it does.

Off Time: Getting Outdoors Is Always In Season

Rachel and her husband fell in love with the Bay Area’s active lifestyle, and they try to take full advantage of it when they’re not working. Hiking. Camping. Skiing. Scuba Diving. Bungee Jumping. (Okay, she only went bungee jumping once and swears she’ll never do that again.) The mother of two girls, ages 10 and 8, who she insists are “quickly becoming tougher than their mom,” Rachel is no stranger to the outdoors. From lengthy treks to hidden swimming holes to black diamond skiing at Lake Tahoe, Rachel and her family like to take full advantage of everything the region has to offer. Rachel and her family have recently moved to Portland, OR, where they’re looking forward to tackling a whole new set of adventures.


Recent Blog Posts

Ryan Rigoli

Ryan Rigoli LinkedIn

Ryan Rigoli
  • Leadership Coaching
  • Product Marketing
  • Brand Strategy
  • Personal Branding
  • Marketing Strategy

Sam Fintz

Sam Fintz LinkedIn

Sam Fintz
  • Big Data Exploration
  • Customer Segmentation, Profiling, Modeling
  • Insight/Trend/Campaign/Cohort Analysis
  • Web Tracking & Analytics
  • Acquisition, Engagement, & Retention
  • Metrics Visualization / Dashboards
  • Business Intelligence
  • End-to-End Marketing Campaign Management

Samantha Conoley

Samantha Conoley LinkedIn

Samantha Conoley
  • Product Management
  • Agile Development
  • User Experience
  • Team Leadership
  • Customer Research

Sharon Leong

Sharon Leong LinkedIn

Sharon Leong
  • Program Management
  • Marketing Strategy
  • Analytics
  • Financial Services
  • Project Management

Stacy Ruth

Stacy Ruth LinkedIn

Stacy Ruth
  • Direct Marketing
  • Branding
  • Customer Acquisition
  • Customer Relationship Management
  • Financial Services Marketing

Suzy DeLine

Suzy DeLine LinkedIn

Suzy DeLine
  • Inbound Marketing and Content Strategy
  • Product Marketing
  • Community Management
  • Product Launch
  • Partner Marketing

Tara Verner

Tara Verner LinkedIn

Tara Verner

What our clients have to say about Tara Verner

“I found Tara to be an excellent leader who provided clear direction and support for her team, and earned their respect and loyalty in return. The team's related results speak for themselves. Tara is an excellent collaborator, and has the ability to think/plan strategically while also paying attention to details -- a necessary set of skills as head of a large team in a fast-moving organization.”
— Howard Rosenfield | Symantec

Core Skills

Marketing Planning & Strategy
Product Launches
Lead Generation
Customer Relationship Management
Digital/Online Marketing
Email & Direct Marketing
Web Optimization
Marketing Communications/Integrated Marketing
Content & Social Media Marketing

Work HIstory

Consultant: 2013-now
Verisign: 2006-2013
Intuit: 2001-2006
Webvan: 1999-2001
BankBoston: 1997-1999
Sutro & Company: 1993-1995

Credentials

MBA, School of Management, Boston University ; BA, Journalism & Spanish, Southern Methodist University

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MEET TARA, MARKETING MAVEN, PUZZLE MASTER

As a wide-ranging marketing generalist, Tara Verner truly loves synthesizing information and determining how each piece of the puzzle fits together. She’s a firm believer in examining issues through a variety of lenses, and knows that even small tweaks can yield big results. Tara leaves no stone unturned, and her love of data gives her an added edge in helping to stretch the client’s dollars. A proficient problem solver, she’s constantly looking for ways to optimize every situation and enjoys the challenge of overcoming creative constraints.

BAY AREA BORN, DRIVEN FROM THE START

A San Francisco native, Tara studied journalism and Spanish at Southern Methodist University before working in corporate communications at a small brokerage firm. Wanting to be closer to the front end of product creation, she received her MBA from Boston University and then became a brand and product manager. Drawn in by the first dot-com boom, she returned home to the Bay Area with her husband and has been excelling ever since. After starting out in direct mail, Tara has gained a wealth of experience in the highly measurable fields of email, online, lead generation marketing, website optimization and loves utilizing metrics to improve a project’s performance.

NO CHALLENGE TOO BIG, NO COMPANY TOO SMALL

Professionally, Tara believes a career should be “like a jungle gym and not a ladder.” Not limited by a company’s size, her depth and breadth of skills can help any organization be a better, more efficient marketer, especially in an industry like technology that features such rapidly changing mediums. In addition to the ability to merge various skillsets, connecting talented people keeps Tara engaged and invigorated by her work. This is true internally, working across teams, but also externally, making discoveries about customers’ desires and helping them achieve their goals. Getting to know her customers and building products for their needs is at the heart of Tara’s work.

TIME OFF: DEVOTED MOM, WITH A KILLER FIRST SERVE

Outside of consulting, Tara adores her three young girls, and enjoys cheering them on at plays, basketball games, swim meets and more. They surely get athletic inspiration from their mom, who stays active herself with both a weekly tennis and weightlifting group. Tara is a doer by nature, and takes pride in doing things efficiently. She finds particular joy in discovering new tools to help her better manage projects and initiatives, even household ones, and is consistently reading and staying up to date on the latest marketing ideas, philosophies, and platforms. She’s always striving to learn and to be a better marketer.


Recent Blog Posts

Tina Hou

Tina Hou LinkedIn

Tina Hou
  • Product Marketing
  • Go-to-market Strategy
  • Messaging & Positioning
  • Marketing Communications
  • Product Management

Tony Woo

Tony Woo LinkedIn

Tony Woo
  • Brand Management
  • Product Marketing
  • Direct Marketing
  • Positioning
  • Market Research

Alexis Longinotti

Alexis Longinotti LinkedIn

Alexis Longinotti
  • Product Management
  • eCommerce
  • Agile Methodologies
  • User Experience
  • Product Marketing

Andrea Weinstein

Andrea Weinstein LinkedIn

Andrea Weinstein
  • Brand Management
  • Marketing Strategy
  • Product Management
  • Consumer Packaged Goods
  • Social Media Marketing

Anu Sanghvi

Anu Sanghvi LinkedIn

Anu Sanghvi
  • Product Marketing
  • Strategic Partnerships
  • Competitive Analysis
  • Pricing
  • Go-to-market Strategy

Bernardette Ong

Bernardette Ong LinkedIn

Bernardette Ong
  • Product Development
  • Customer Segmentation
  • Project Management
  • Marketing Campaigns
  • Product Management

Colan Pursell

Colan Pursell LinkedIn

Colan Pursell

What our clients have to say about Colan Pursell

“I worked with Colan on several major web projects for Seagate. If I could create a “dream team” for a web project, Colan would be on it. Skills, experience, can-do attitude, team approach – what more could one ask for?”
—Pete Steege | Director of Marketing Communications

Core Skills

Search Engine Marketing
Email & Direct Marketing
Product Marketing
Display Advertising
Project Management
Software Marketing (SaaS, Internet App, Desktop)
Marketing Process Improvement

Work HIstory

Consultant: 2010-now
Intuit: 2000-2010
Omix: 1999-2000
Family Business: 1994-1999

Credentials

MBA, San Jose State University; BA, Art History, Stanford University

EM Profile

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AN IDEALIST & CREATIVE MIND

Born in Southern California and raised in nearby Menlo Park, Colan graduated with a degree in Art History from Stanford University. Colan’s professional career began with teaching and museum work, including a stint at The Peggy Guggenheim Collection in Venice, Italy. He then worked as a teacher’s assistant and participated in the Visa Volunteer Program.

SMALL BUSINESS & MARKETING IN HIS BLOOD

In 1995, Colan went to work with his dad to run a small promotional products and recognition awards business. Previously, business had seemed anathema to Colan, but he found the experience to be rewarding and educational; he especially gravitated towards marketing, which he finds to be an ideal fusion of creative arts, analytics, and psychology. He spent 5 years working with his father and has a unique, intimate understanding of small business owners.

THE INTUIT YEARS

He joined Intuit in 2000 and has worked as both an employee and a consultant for over a decade in Brand Marketing, Process Excellence, Search Marketing, and Direct Marketing roles. He’s a trained Six Sigma Black Belt in marketing process improvement and along the way, he received an MBA from San Jose State University.

ONLINE MARKETING CONSULTANT BY DAY, OUTDOOR ADVENTURER BY NIGHT

Colan has been consulting for 5 years, working for companies like Invisalign, Autodesk, Seagate, Credit Sesame, and Intuit. He loves building campaigns from scratch and delivering something a client has never had before, which gives him an affinity for startups. When he’s not busy helping his clients, Colan loves to be hiking outdoors. His favorite local trails are found at Almaden Quicksilver County Park, but he’s explored much of the Southwestern United States, including Zion National Park and the Sonoran Desert.


Ed Macias

Ed Macias LinkedIn

Ed Macias
  • Brand Management
  • Product Development
  • Digital Marketing
  • Business Strategy
  • Customer Insights

Edwin Amirian

Edwin Amirian LinkedIn

Edwin Amirian
  • UX Design & Research
  • A/B Testing
  • Web Analytics
  • Project Management
  • Search & Acquisition

Elaine Wu

Elaine Wu LinkedIn

Elaine Wu
  • Online Marketing
  • Brand Management
  • Product Marketing
  • Customer Insights
  • Competitive Analysis

Geene Rees

Geene Rees LinkedIn

Geene Rees

Core Skills

Integrated Marketing
Analytics
Retention Marketing
Project Planning & Management
Lead Generation

Irena Gumbert

Irena Gumbert LinkedIn

Irena Gumbert
  • SEM
  • Lead Generation
  • Analytics
  • eCommerce
  • Customer Acquisition

Jackie Walts

Jackie Walts LinkedIn

Jackie Walts
  • Lead Generation
  • Marketing Automation
  • Direct Marketing
  • Demand Generation

Julie Sarpy

Julie Sarpy LinkedIn

Julie Sarpy
  • Marketing Strategy
  • Digital Marketing
  • Content Marketing
  • Product Launches
  • Customer Research

Justine Bondoc

Justine Bondoc LinkedIn

Justine Bondoc
  • Project Management
  • Social Media Marketing
  • Product Management
  • SEO
  • Agile Methodologies

Kathy Thrappas

Kathy Thrappas LinkedIn

Kathy Thrappas
  • Marketing & Communications Strategy
  • Testing & Optimization
  • Online Advertising
  • Digital Marketing
  • Web Analytics

Kendra Perry

Kendra Perry LinkedIn

Kendra Perry
  • Program Management
  • Event Planning
  • Social Media
  • Project Management

Kim Robins

Kim Robins LinkedIn

Kim Robins
  • Marketing Operations Specialist
  • Online & Direct Mail Campaigns
  • SEO
  • PPC
  • Social Media Marketing

Kim Tchang

Kim Tchang LinkedIn

Kim Tchang
  • Go-to-Market Strategy
  • Branding & Messaging
  • Lead Generation
  • Product Marketing
  • Program Management

Krystal Grossmith

Krystal Grossmith LinkedIn

Krystal Grossmith
  • Brand Management
  • Marketing Strategy
  • Leadership Development
  • Competitive Analysis
  • Market Research

Lisa Ramirez

Lisa Ramirez LinkedIn

Lisa Ramirez

What our clients have to say about Lisa Ramirez

"With each project Lisa has successfully embedded herself within the core team, built trust among peers & stakeholders, developed deep subject matter expertise, and ultimately delivered what was asked. She's an adept project manager and strong communicator who works well with all types of folks (be it marketers, designers, engineers, analysts – domestic and global), which makes her incredibly versatile in the type of projects she can take on. Lisa operates with a high degree of integrity and is conscientious about how the work she's doing will impact our customers, shareholders and other employees."
— Ryan Glover | Intuit

Core Skills

Project Manager
Product Marketing Manager
Web Marketing
Partner Marketing
Product Launches
Direct Mail
Joint Marketing Campaigns
Consumer Marketing
Small Business Marketing

Work HIstory

Consultant: 2011-now
Intuit: 19992008-2011 Hewlett-Packard: 2003-2008
Intel: 1997-2002

Credentials

MBA, Consumer Marketing, University of Notre Dame; BS, Information Systems, San Jose State University; ICAgile Certified Professional

EM Profile

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Turning Complex Projects Into Compelling Success Stories

Learning on the fly, juggling multiple needs simultaneously, making sense from ambiguity: These aren’t just tricks of the project management trade. They’re the reasons companies ranging from Intel to Intuit to Hewlett-Packard have turned to Lisa Ramirez to implement large projects on their behalves. “Know what you don’t know” is how Lisa Ramirez describes the key to implementing projects both large and small. Clients describe Lisa as their own personal secret weapon.

Mastering the Art of Problem Solving

Born in beautiful Pacific Grove, CA, raised just outside of San Jose, Lisa studied information systems at San Jose State but was attracted to marketing early on in her career. After earning her MBA at Notre Dame, Lisa’s own marketing career was off and running. Hardware. Software. There was no product or service Lisa couldn’t master, and the tech world embraced her with open arms. It didn’t take long for her to realize that too many companies underestimate the value of an effective marketing strategy. When they eventually realized their mistake, Lisa was there to help save the day.

The Bigger the Project, The Greater the Satisfaction

You know that big, messy project with all of those complex moving parts that nobody else wants to tackle? That’s Lisa’s specialty. A quick study with a knack for working well with a variety of people, Lisa’s ability to stay on top of evolving, unpredictable jobs has rescued more than a few projects from the brink. It might be a product launch. It might be a price change, it could be rolling out a new website. Lisa makes sure the job gets done. Being a consultant has enabled her to steer clear of many of the challenges that can slow a project down. Lisa’s sole focus is solving her client’s problems, and that’s exactly what she does.

Time Off: A Pet Cause with a Giant Heart

Lisa isn’t just a dog person. For countless Bay Area dogs searching for a home, she’s a hero. Lisa spends much of her free time fostering dogs for the Humane Society of Silicon Valley, providing a caring home for animals that have struggled with the shelter environment. They may have medical needs. They may have anxiety issues. Luckily for them, they also have Lisa. She nurtures their needs and provides them with a temporary place to live while helping them find to a permanent home. It’s one more project to manage, but it’s one that’s especially close to her heart.


Marianna Peyzner

Marianna Peyzner LinkedIn

Marianna Peyzner
  • Demand Generation
  • SEM
  • Integrated Marketing
  • Project Management
  • Lead Generation

Melissa Lin

Melissa Lin LinkedIn

Melissa Lin
  • Product Management
  • eCommerce
  • Product Development
  • Online Marketing
  • Social Media

Monika Lecas

Monika Lecas LinkedIn

Monika Lecas
  • Branding
  • Customer Acquisition
  • Online Marketing
  • Social Marketing
  • Project Management

Rachel Rath

Rachel Rath LinkedIn

Rachel Rath
  • Product Marketing
  • Direct Marketing
  • Strategic Planning
  • Search Engine Marketing
  • Marketing Communications

Rick Kawamura

Rick Kawamura LinkedIn

Rick Kawamura
  • Product Marketing
  • Lead Generation
  • Sales Development
  • Branding
  • Strategic Planning

Ronnie Genotti

Ronnie Genotti LinkedIn

Ronnie Genotti
  • Direct Marketing
  • Product Marketing
  • Lead Generation & Acquisition
  • E-commerce & SEO
  • CRM & Retention

Ruby Sinclair

Ruby Sinclair LinkedIn

Ruby Sinclair
  • Legal Writing
  • Corporate Governance
  • Legal Research
  • Project Management
  • Certified Anti-Money Laundering Specialist

Sawdie Fernandez-Singh

Sawdie Fernandez-Singh LinkedIn

Sawdie Fernandez-Singh
  • Program Coordination
  • Customer Research
  • Event Planning
  • Non-profits
  • Recruiting

Stephanie Peterson

Stephanie Peterson LinkedIn

Stephanie Peterson
  • Product Management
  • Brand Strategy
  • Strategic Partnerships
  • Integrated Marketing
  • Social Media Marketing

Tina Baylocq

Tina Baylocq LinkedIn

Tina Baylocq
  • Lead Generation
  • Product Marketing
  • Marketing Communications
  • Integrated Marketing
  • Social Media Marketing

What clients say about our people:

"... just get it done painlessly. What more could you ask for?" ~ Veronica Buxton, Buxton Consulting
"They work quickly under tight deadlines and pressures and achieve results!" ~ Elina Vilk, PayPal
"Well organized, diligent, and best of all, [people] of great integrity." ~ Sudha Jamthe, eBay
"... responsive, engaging, and easy to work with..." ~ Kira Wampler, Lyft

93%

Customer Satisfaction*

*The percentage of current EM Marketing consultants that completed a project and were asked to do a subsequent project.

Services

marketing-charthow-em-different

The Future of Work Is Now

EM Marketing is the marketing partner for the future because we don’t focus on Retainers and Awards, just your goals.

We believe in the Lean Start-Up principles and apply a simple 3-step process to our projects.

Our goal is to maximize your learning in a cost-efficient manner, so you get better results, faster.

Test: First set up a testing strategy for high leverage variables — target audience, messaging, creative, images, landing pages, offer, etc.

Learn: Next, set up, collect and analyze the metrics – direct feedback, CPC, engagement, etc. — that make the most sense for your business.

Optimize: Last, make quick modifications to baseline marketing based on results. Develop new hypotheses to test and start again.

High Quality Talent

  • Experienced, smart, strategic, and skilled at the art of Getting Stuff Done (GSD)
  • On average over 15 years of experience inside top-tier companies
  • 93% satisfaction/retention rate

Modern Marketers

  • Adaptable, flexible, versatile, grounded people
  • Use natural empathy to simplify the complex
  • Creative storytellers

Easy for Managers

  • Saves you time by doing the search for you
  • Personal, friendly customer service
  • Founded by a marketer for marketers

Plug & Play + More

  • Deep, diverse, and vetted bench — can flex up & down depending on needs
  • Work with small & big companies
  • Solutions for transitions, short-term, & maternity leave

What clients say about our services:

"Ken and his team are stellar…I highly recommend them with no reservations." ~ Kian Raiszadeh, CEO at RXMatch
"The EM team is incredibly capable, and bring a phenomenal range of experience. Their work was tremendous, directly improving the bottom line." ~ Gerard Cunningham, CEO at Koolbit
"They parachuted in to help us with what needed to be done and got it done as promised on time and under budget." ~ Amitabh Singh, CEO at Workspot
"I can’t say enough about the EM team. They consistently deliver a quality output…under tight timelines." ~ Laura Uribarri, Marketing Director at GoDaddy
"The EM team has a unique blend of talents and they work hard and efficient to product results." ~ Mike Demele, Co-Founder at LifeApps

200+

Projects in the
last year

EM Marketing Blog

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Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Sometimes even marketers seem to get stuck when it comes to their own branding, especially on LinkedIn. What does your LinkedIn profile say about you?

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The Buyer's Journey: Dead or Alive?

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How to Decide If Your Consultant Is Worth the Money

How to Decide If Your Consultant Is Worth the Money

Trying to decide whether to allocate budget to hiring a consultant? See why leaders that choose consultants wisely find that it's money well spent.

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