Growth Marketing RoundUp – May 2017

Growth Marketing RoundUp – May 2017

What is growth marketing? How has it evolved? A collection of articles and resources by various folks who are well-versed in the proverbial growth hack.
How to Choose the Right Online Marketing Channels [Infographic]

How to Choose the Right Online Marketing Channels [Infographic]

How do you choose the right online marketing channels to market your product? This infographic shows the pros and cons to help you decide.
Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

Using a real-life example, Suzy Deline describes why a compelling, up-to-date message map is a must-have resource for marketing.
Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What's in a name? Your business, product, or service should be catchy! But is it protectable? Strive for a trademark that's not only memorable but strong.
Marketing Consulting: Resume Tips

Marketing Consulting: Resume Tips

How can consultants update their resumes to best reflect the transition away from full-time work? Hear advice crowdsourced from the EM Marketing Community.
Delightful Design Trends in 2017: Bold Minimalism

Delightful Design Trends in 2017: Bold Minimalism

Our very best designers share the web design trends they're most excited about in 2017. Cinemagraphs and duotones and bold typography, oh my!
Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Taking over an existing campaign from an agency? Challenging. Here's what we did to make significant improvements to a client's Google AdWords campaign.
Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

Who is Wittgenstein and how does his philosophical view relate to your search engine marketing keyword strategy? It's all about how you use them.
Legal Issues for Marketing Pros: What Is Intellectual Property?

Legal Issues for Marketing Pros: What Is Intellectual Property?

In order to understand and identify intellectual property issues, you first need to know the basics. Learn three main types of intellectual property.
Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Lead nurturing has put a shiny new name on what's just plain good manners. If people have enjoyed your content, offer them more. Example enclosed.