Delightful Design Trends in 2017: Bold Minimalism

Delightful Design Trends in 2017: Bold Minimalism

Our very best designers share the web design trends they're most excited about in 2017. Cinemagraphs and duotones and bold typography, oh my!
Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Taking over an existing campaign from an agency? Challenging. Here's what we did to make significant improvements to a client's Google AdWords campaign.
Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

Who is Wittgenstein and how does his philosophical view relate to your search engine marketing keyword strategy? It's all about how you use them.
Legal Issues for Marketing Pros: What Is Intellectual Property?

Legal Issues for Marketing Pros: What Is Intellectual Property?

In order to understand and identify intellectual property issues, you first need to know the basics. Learn three main types of intellectual property.
Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Lead nurturing has put a shiny new name on what's just plain good manners. If people have enjoyed your content, offer them more. Example enclosed.
Sponsored Content: What Is It And Should You Do It?

Sponsored Content: What Is It And Should You Do It?

Sponsored content looks like website editorial, but is provided by brands. Therein lies the debate. Learn what works from a real-life campaign.
EM Marketing Kicks Off 2017 Right

EM Marketing Kicks Off 2017 Right

EM Marketing commemorated a successful year, celebrated its wonderful group of consultants, and kicked off 2017 with good cheer.
Marketing Consulting: How to Set Your Rate

Marketing Consulting: How to Set Your Rate

How do you set your marketing consulting rate? We tapped the EM Marketing Community to get tips and tools to help you calculate your rate.
Marketing Consulting: Should You Do It?

Marketing Consulting: Should You Do It?

Interested in marketing consulting? Here are five questions to ask yourself to see if it would be a satisfying and profitable way to run your work life.
SEO for Humans

SEO for Humans

SEO is extremely relevant to marketers, yet still remains elusive for most. Learn SEO basics as well as crucial tools and tips to make it more effective.