So you hired someone to create a logo or design, content, or software. Do you own all of the intellectual property associated with that project?
What is growth marketing? How has it evolved? A collection of articles and resources by various folks who are well-versed in the proverbial growth hack.
How do you choose the right online marketing channels to market your product? This infographic shows the pros and cons to help you decide.
What's in a name? Your business, product, or service should be catchy! But is it protectable? Strive for a trademark that's not only memorable but strong.
How can consultants update their resumes to best reflect the transition away from full-time work? Hear advice crowdsourced from the EM Marketing Community.
Our very best designers share the web design trends they're most excited about in 2017. Cinemagraphs and duotones and bold typography, oh my!
Taking over an existing campaign from an agency? Challenging. Here's what we did to make significant improvements to a client's Google AdWords campaign.
Who is Wittgenstein and how does his philosophical view relate to your search engine marketing keyword strategy? It's all about how you use them.
In order to understand and identify intellectual property issues, you first need to know the basics. Learn three main types of intellectual property.