Monthly Archives: August 2009

The Moment of Truth – Not in Your Control

The Moment of Truth – Not in Your Control

McKinsey came out with the results of a study they did with 20,000 consumers across 5 industries and 3 countries.…

Back to Business Basics

Back to Business Basics

There’s a great article by Paul Worthington on social and why brand is more important than ever. It supports my belief that…

What Does EM Stand For?

What Does EM Stand For?

I’ve been doing business as EM Marketing for over 5 years now and I get this question all the time. …