Monthly Archives: May 2010

People Don’t Buy Your Product for Features and Benefits

People Don’t Buy Your Product for Features and Benefits

I recently watched a Ted Talk given by Simon Sinek called “How Great Leaders Inspire Action.” The gist of the…

The Power of (Instant) Feedback

The Power of (Instant) Feedback

Ever since purchasing a Prius in 2005, I’ve been yammering to anyone who will listen about how the dashboard changed…

Pre-digested Social Media Advice for the Time Challenged

Pre-digested Social Media Advice for the Time Challenged

by Mary Gilbert I have never, in my 46 years, had trouble sleeping. In fact, lay me horizontal to watch…

Undercover Boss – Being Human Works

Undercover Boss – Being Human Works

I have to admit that I love the somewhat cheesy CBS show, Undercover Boss.  It has a very simple premise.…