Monthly Archives: June 2011

How to Launch a Product Socially – Lytro Lights Up

How to Launch a Product Socially – Lytro Lights Up

EM Marketing had the good fortune being able to help a very exciting start-up, Lytro, with their Social Branding.  Lytro…

Marketing Fundamentals: Know Thy Customer

Marketing Fundamentals: Know Thy Customer

by Jim Chidester When a company is in turnaround mode, the focus is establishing a solid financial footing. After all,…

SMS Marketing: Fit the message to the medium

SMS Marketing: Fit the message to the medium

by Audrey Tracy My last post on SMS marketing was so persuasive and compelling (right?) that you are running right…

Social Media Hasn’t Changed That Much

Social Media Hasn’t Changed That Much

Last Friday, I guest lectured at UC Berkeley’s Haas School last Friday.  It was my third straight summer giving a…

Repositioning Your Brand

Repositioning Your Brand

Marty Sharkey shares a story about how brand positioning is a fluid exercise, and how one brand thought they had…

Why U should TXT your customers

Why U should TXT your customers

by Audrey Tracy Text messaging is ubiquitous these days… You can’t do it while driving…Apparently, it’s the only way teenagers…

Your Brand Story is Not About You

Your Brand Story is Not About You

Marty Sharkey is a branding expert with over 20 years experience marketing large consumer-oriented brands. We recently interviewed Marty to…