What is good web design? As a web designer and developer, I have to consider lots of factors: aesthetically-pleasing color combinations, form and function, screen resolution, image compression, usability, accessibility and website architecture.
How a website looks and feels is very important to customers — it creates a first and lasting impression — so you want to make sure you do this well. As a marketer, you must also consider incorporating features such as e-commerce, an online community, search engine optimization, interactive applications, animations and advertising hosting, but at the same time, make sure your website users don’t get lost or confused.
One way to start the process of figuring out what your website may need is to look at what competitors are doing, as well as other websites who just take the cake in certain aspects such as functionality, design and usability. Here are some of my favorites.
MailChimp – To me, this website really falls under all the categories, but I’ll put it under functionality because that is what’s most impressive. Why?
- If you go to the features page and scroll down, you’ll see that the Features Overview menu stays at the top of the page, so you can jump around the content. This is quite elegant.
- Their home page is always going through iterations, which tells me that the probably do a lot of testing, but it always looks great.
- When you sign up, the mailing list tools are fantastic as well. It’s easy to find things, create lists and add subscribers. From the dashboard, you can easily start a new campaign and see how the latest email blast did.
- By the way, MailChimp has great pricing for small companies (like mine). Many companies have to display a pricing comparison page, and theirs is laid out nicely — it’s easy to read and navigate.
Smashing Magazine – They recently redesigned their website, which is good because they were struggling with how to show loads of information. What they ended up with is a dynamic navigation system, reminiscent of MailChimp’s Features menu. As you change the width of your browser, you see several different layouts, and more information as the space becomes available. So clever!
ThinkGeek – This is your typical shopping cart website, but it has an extra treat. Make sure your browser is extended to the edges of your monitor and look at the background. When you scroll to the bottom of the page, you’ll see the background image shift! It’s a clever trick with use of color and CSS. I was so delighted the first time I saw it.
eMusic – This is a very elegant-looking site. I love the black, white and red color palette, as well as the textured backgrounds and etched elements. It really pops and flows together nicely.
- When you add a movie to your queue, a dialog box pops up and confirms this and suggests similar movies. They constantly make improvements to the way you browse through movies.
When I click on something, it does what I expect it to do. There’s nothing more frustrating than interacting with a website and having it not do what you expect — or being unable to find what you’re looking for.
- Controlling your movie queue is also done well. Netflix gives the user multiple ways to rearrange things — drag and drop, by rank in the queue, move to the top.
Google Web Fonts – This website just works the way it should. When I’m looking for fonts, I want to collect them, see them with the text I’m going to use and possibly save them for later. It does all of that and more: it also shows you a list of the fonts you’ve collected at the bottom. Once you think you’ve gathered enough, you can review them all side by side.
What are websites you consider well-designed? Please share in the comments!