Monthly Archives: August 2013

The Most Important Marketing Lesson I Learned at P&G

The Most Important Marketing Lesson I Learned at P&G

I was an Assistant Brand Manager at P&G, fresh out of Anderson School, and looking to impress the leaders on the…

How to Build a Vibrant, Loyal Community

How to Build a Vibrant, Loyal Community

There are not-so-good, good, and better ways to build a vibrant, loyal community. We are constantly building communities whether we…

What A US Navy SEAL Can Teach You About Brand Story

What A US Navy SEAL Can Teach You About Brand Story

US Navy SEAL Commander Randy Hetrick had trained for many things. Sitting in an abandoned warehouse in South East Asia…