Monthly Archives: May 2014

How to Cure Your Tedious, Redundant, Self-Defeating and Finite Blog

How to Cure Your Tedious, Redundant, Self-Defeating and Finite Blog

At a recent digital marketing conference, I met an online marketing director for a B-to-B company. She was sold on…

The Must-Have Components for a Great Social Media Contest

The Must-Have Components for a Great Social Media Contest

So you have a few social media channels for your product or business; you’ve made sure your profile fields are…

The Press Release Is Dead (Again)

The Press Release Is Dead (Again)

If the humble press release could talk, it would probably borrow from Mark Twain and say something like: “The reports…

Employee or Consultant: Which Suits You Better?

Employee or Consultant: Which Suits You Better?

Are you at a point in your career where a transition from permanent employment to independent consulting or contracting might…

A Simply Snappy Guide to Snapchat

A Simply Snappy Guide to Snapchat

If you have even just a bite sized understanding of current tech offerings, you’ve probably heard of Snapchat, if only…