Monthly Archives: July 2015

Social Selling for PR Professionals

Social Selling for PR Professionals

My father is a salesperson at a software company based in Palo Alto. While sales runs in the family, I’ve…

Meet Tricia McKinney: A Creative, Driven, & Outside-the-Box Thinker

Meet Tricia McKinney: A Creative, Driven, & Outside-the-Box Thinker

Editor’s Note: This is the fifth in our new  We are EM (Monkeys Are People Too) series. A HARDWORKING YOUTH Growing up…

Reaching Millennials: Life Stage Trumps Age

Reaching Millennials: Life Stage Trumps Age

There’s a lot of chatter among marketers about Millennials — what a huge and important segment they are, that they…

Driven by Uber: The New Workforce in the Future of Work

Driven by Uber: The New Workforce in the Future of Work

The recent California Labor Commissioner ruling that found that an Uber driver to be an employee has been sparking a lively…

Move from the Tech Cube Farm to Independent Marketing Consulting Success [Book Review]

Move from the Tech Cube Farm to Independent Marketing Consulting Success [Book Review]

If you’re new to marketing consulting or are considering becoming a consultant (and perhaps have big goals — hey, it…

Product Management Tips: 5 Steps to Think and Scope Like an Engineer

Product Management Tips: 5 Steps to Think and Scope Like an Engineer

Someone recently asked me, “How much will it take to build a dating app?” — as if he were ordering it off…