Monthly Archives: December 2015

Relating to Your Audience’s Mindset (Part 2)

Relating to Your Audience’s Mindset (Part 2)

In my previous post, I gave examples of startups that were talking to everybody, so they were connecting with nobody.…

Relating to Your Audience’s Mindset (Part 1)

Relating to Your Audience’s Mindset (Part 1)

Two common questions I hear: How can we connect with our potential customers? How can our message be more compelling?…

Meet Tara Verner: A Proficient Problem Solver

Meet Tara Verner: A Proficient Problem Solver

Editor’s Note: This is the ninth in our We are EM (Monkeys Are People Too) series. MARKETING MAVEN, PUZZLE MASTER As a…