We’ve been blessed over the last 13 years of EM Marketing‘s life. Last year was no exception. We had the good fortune of working with so many great clients, consultants, and companies. I’m full of gratitude every single day, and I’ve always believed that you have to continue to learn and evolve.
I re-learned a great lesson last year which inspires me to share it with others. It’s simply to “trust your gut,” or the long version, “trust your gut, it’s always the right decision, even if it seems wrong.” For me, this is the single biggest reason to own my own business. But, sometimes, I lose sight of this and “chase” things that aren’t good business decisions.
I’ve learned that you have to trust your gut with all people. When you meet someone new and there is no initial connection or synergy, it’s best to walk away, especially if you sense there is a values mismatch. The quality of a client’s character is more important than the excitement of their ideas or a business project.
And, if you forget to listen to your gut and trust your instincts, there is usually an opportunity to correct your mistake. Don’t be afraid to pull the plug when your instincts start talking to you once again. It’s never too late.