Monthly Archives: November 2016

Mapping Your Content Possibilities

Mapping Your Content Possibilities

If you’ve been following my series on the Five Steps of Content Strategy, you know that you start with a vision…

Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on…

The Buyer’s Journey: Dead or Alive?

The Buyer’s Journey: Dead or Alive?

I recently worked on a splendid ad campaign that asked the question, “Is the Customer Journey Dead?” This company posited…

How to Decide If Your Consultant Is Worth the Money

How to Decide If Your Consultant Is Worth the Money

Many executives have a love-hate relationship with consulting. Why? Perhaps they believe in these myths: Only weak players hire consultants.…

Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

A few years back, I got my first introduction to the concept of personas. I walked into my workplace’s common area…