Author Archives: Brenda Snaith

About Brenda Snaith

Brenda Snaith is a Bay Area direct response marketing consultant, specializing in email marketing. She's passionate about the customer, lifecycle marketing and automations that support it. Brenda loves sailing on the bay and getting hands dirty in her garden.
Should Marketers Use Video in Email Marketing?

Should Marketers Use Video in Email Marketing?

Did you know that the average attention span is a mere eight seconds now? That’s down from 12 seconds in the…