Author Archives: Giovanna O'Grady

About Giovanna O'Grady

Giovanna is a marketing consultant with an eCommerce and Web marketing background specializing in paid media, merchandising, product launches, and website management. She is passionate about testing and maximizing business results. She also speaks three languages and has been to every continent except Antartica. While foreign travel has been reduced with a 5-year-old daughter and 3-year-old son, she still finds time to get up at 5:30 AM to workout.
Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

As a consultant, you may find yourself taking over an existing campaign from a previous agency or another marketer. While…