Author Archives: Jim Chidester

About Jim Chidester

Jim Chidester is a San Francisco-based marketing leader who has held key marketing roles with market leaders such as FedEx and Intuit. He specializes in marketing strategy, customer acquisition, go-to-market strategies and small business marketing. Web site →
Marketing Fundamentals: Know Thy Customer

Marketing Fundamentals: Know Thy Customer

by Jim Chidester When a company is in turnaround mode, the focus is establishing a solid financial footing. After all,…