Author Archives: Melissa LaBauve

About Melissa LaBauve

Melissa is an attorney who works with enterprises and entrepreneurs to develop intellectual property assets and brand protection strategies through registration and protection of trademarks, service marks, and copyrights in the U.S. and globally. Web site →
Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

Legal Issues for Marketing Pros: What Is Intellectual Property?

Legal Issues for Marketing Pros: What Is Intellectual Property?

We’ve all heard of intellectual property. And you likely know that many marketing activities impact intellectual property. For example, logo…