Author Archives: Paula Polley

About Paula Polley

Paula Polley has worked as a copywriter in major ad agencies (in L.A., Chicago & San Francisco) as well as freelanced on big brands and micro-brands alike. She’d love to talk to you about advertising, marketing and sustainable living. Eccentricity alert: she collects stained vintage tablecloths from the 40s and 50s. Web site →
7 Ways to Optimize Your Copy for Mobile

7 Ways to Optimize Your Copy for Mobile

It’s happening as you read this. There. It just happened. Mobile has surpassed desktop for Internet searches. And looks like…