Author Archives: Rachel Plasse

About Rachel Plasse

Rachel is a marketing strategist and team leader with 15 years of experience across industries, C-to-B and B-to-B. Her skills elevate brand engagement and maximize ROI with targeted cross-channel marketing solutions flagged by smart analytics and CRM systems, such as Salesforce.com. Prior to consulting, Rachel worked for Harte-Hanks, GlaxoSmithKline and Verizon.
4 Things That Inspired One of 150,000 at Dreamforce 2015

4 Things That Inspired One of 150,000 at Dreamforce 2015

Where is everyone getting those blue lanyards? Welcome to Day One of Dreamforce 2015, Salesforce’s annual software conference, expecting 150,000 attendees this year, from…

Plan Before You Shop: A CRM System for Your B2B, Part 2

Plan Before You Shop: A CRM System for Your B2B, Part 2

In a previous post, we looked at why your B2B company may be ready to start using or upgrade a CRM…

Plan Before You Shop: A CRM System for Your B2B, Part 1

Plan Before You Shop: A CRM System for Your B2B, Part 1

If you’re part of a growing B2B company, you will regularly need to stop racing, pull into a pit stop and…

Stop, Think, Analyze: Improve the Payoff of Your Targeted Marketing Investment

Stop, Think, Analyze: Improve the Payoff of Your Targeted Marketing Investment

In the fast pace of Silicon Valley, we’re often seeing start-ups and even mid-size businesses shooting from the hip in…