Author Archives: Suzy DeLine

About Suzy DeLine

Suzy DeLine is a digital marketing consultant specializing in both inbound and content marketing. She is a huge marketing geek and gets very excited when she sees things being done well, or innovative stuff being tried out. (She also loves beagles.) She hails from a Wisconsin dairy farm by way of Northwestern University (go Wildcats).
Do You Know How To Really Use Facebook? Would You Like To?

Do You Know How To Really Use Facebook? Would You Like To?

I’ve been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google, and Apple). But…

Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day…

Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

In the neverending adventure of trying to learn all I can about how to be a more effective digital marketer,…

Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Buzzword alert! Lead nurturing ranks high with account-based marketing (ABM) as a clever name for something very straightforward. (For top…

Sponsored Content: What Is It and Should You Do It?

Sponsored Content: What Is It and Should You Do It?

What is sponsored content? Contently defines it as “brand-sponsored articles and videos that appear on the sites and social platforms of…

Marketing Consulting: Should You Do It?

Marketing Consulting: Should You Do It?

I’m frequently the dissenter in my crowd when people are talking about work because I LOVE my job. As a…

Content Calendar: Rubber, Meet Road!

Content Calendar: Rubber, Meet Road!

Can it be? Are we really at the end of my five-part series on Content Strategy? Sigh. If we must…

Mapping Your Content Possibilities

Mapping Your Content Possibilities

If you’ve been following my series on the Five Steps of Content Strategy, you know that you start with a vision…

The Buyer’s Journey: Dead or Alive?

The Buyer’s Journey: Dead or Alive?

I recently worked on a splendid ad campaign that asked the question, “Is the Customer Journey Dead?” This company posited…

Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

A few years back, I got my first introduction to the concept of personas. I walked into my workplace’s common area…