Author Archives: Suzy DeLine

About Suzy DeLine

Suzy DeLine is a digital marketing consultant specializing in both inbound and content marketing. She is a huge marketing geek and gets very excited when she sees things being done well, or innovative stuff being tried out. (She also loves beagles.) She hails from a Wisconsin dairy farm by way of Northwestern University (go Wildcats).
Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

In the neverending adventure of trying to learn all I can about how to be a more effective digital marketer,…

Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Buzzword alert! Lead nurturing ranks high with account-based marketing (ABM) as a clever name for something very straightforward. (For top…

Sponsored Content: What Is It And Should You Do It?

Sponsored Content: What Is It And Should You Do It?

What is sponsored content? Contently defines it as “brand-sponsored articles and videos that appear on the sites and social platforms of…

Marketing Consulting: Should You Do It?

Marketing Consulting: Should You Do It?

I’m frequently the dissenter in my crowd when people are talking about work because I LOVE my job. As a…

Content Calendar: Rubber, Meet Road!

Content Calendar: Rubber, Meet Road!

Can it be? Are we really at the end of my five-part series on Content Strategy? Sigh. If we must…

Mapping Your Content Possibilities

Mapping Your Content Possibilities

If you’ve been following my series on the Five Steps of Content Strategy, you know that you start with a vision…

The Buyer’s Journey: Dead or Alive?

The Buyer’s Journey: Dead or Alive?

I recently worked on a splendid ad campaign that asked the question, “Is the Customer Journey Dead?” This company posited…

Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

A few years back, I got my first introduction to the concept of personas. I walked into my workplace’s common area…

SMART Goals: What Are They and Why Use Them?

SMART Goals: What Are They and Why Use Them?

I first encountered SMART goals when taking Hubspot’s Inbound Certification Course. As marketers, we all have goals, and the way…

Content and Your Closet: What Do They Have in Common?

Content and Your Closet: What Do They Have in Common?

The idea for this post was inspired by another true blue Content Nerd, my friend Sean at Blue River. He…