Author Archives: Wens Gerdyman

About Wens Gerdyman

Wens Gerdyman is a Product Consultant with more than a decade of successfully developing, launching and marketing software/Internet products and managing product teams for large companies and startups. He works in EM Marketing's Product Development and Management practice. Web site →
Product Management Tips: 5 Steps to Think and Scope Like an Engineer

Product Management Tips: 5 Steps to Think and Scope Like an Engineer

Someone recently asked me, “How much will it take to build a dating app?” — as if he were ordering it off…

How to Lose Users Fast (A Lesson in Designing with Empathy)

How to Lose Users Fast (A Lesson in Designing with Empathy)

When designing a product, do you put yourself in the user’s shoes? Creating innovative (and helpful) solutions requires real insight into what…

6 Must-Do’s to Become an Awesome Product Manager

6 Must-Do’s to Become an Awesome Product Manager

So, you want to be an awesome product manager? (Hint: It won’t happen just by taking an online certification course.) Sure,…

User Story vs. Use Case

User Story vs. Use Case

Several people have been asking me lately, which is the better format to write requirements: Use Cases or User Stories?…