Sponsored Content: What Is It and Should You Do It?

Sponsored Content: What Is It and Should You Do It?

What is sponsored content? Contently defines it as “brand-sponsored articles and videos that appear on the sites and social platforms of…

Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

A few years back, I got my first introduction to the concept of personas. I walked into my workplace’s common area…

Still A Better Way to Market

Still A Better Way to Market

It’s Throwback Thursday! We created this video back around 2008/2009 and in six short years, it seems pretty out of…

Reaching Millennials: Life Stage Trumps Age

Reaching Millennials: Life Stage Trumps Age

There’s a lot of chatter among marketers about Millennials — what a huge and important segment they are, that they…

Rohit Bhargava’s Tips on How to Think Different, Curate Ideas and Predict the Future

Rohit Bhargava’s Tips on How to Think Different, Curate Ideas and Predict the Future

I recently attended ad:tech SF 2015, where I had the pleasure of hearing from Rohit Bhargava, bestselling author of many…

Trend Watch: A New Spin On Ad Targeting

Trend Watch: A New Spin On Ad Targeting

Reporting from the front lines of all things digital advertising, ad:tech San Francisco, the EM Marketing team set out to…

5 Things Marketers Should Know about Native Advertising (Part 2)

5 Things Marketers Should Know about Native Advertising (Part 2)

In a previous post, we discovered the first three things you should know: native advertising is not widely known or used…

5 Things Marketers Should Know about Native Advertising (Part 1)

5 Things Marketers Should Know about Native Advertising (Part 1)

You may have heard of it: Native Advertising. But if you’re like many marketers, you really don’t have a clue what…

You Should Get Mail!

You Should Get Mail!

B2B marketing today is all about technology — think marketing automation. Put up some content, get it optimized for search engines,…

It’s Beginning to Look a Lot Like Christmas – 2013 Version

It’s Beginning to Look a Lot Like Christmas – 2013 Version

Are you ready for the holidays? This song to get you in the spirit was popularized in the good old…