Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

Legal Issues for Marketing Pros: What Is Intellectual Property?

Legal Issues for Marketing Pros: What Is Intellectual Property?

We’ve all heard of intellectual property. And you likely know that many marketing activities impact intellectual property. For example, logo…

5 Must-Do Steps to Name Your New Business

5 Must-Do Steps to Name Your New Business

One of the steps in starting a business is choosing a name. This is one of the most important choices you’ll…

Community Manager: A Day in the Life

Community Manager: A Day in the Life

  As companies strive to become more constantly connected and relevant to their customers via online communications, the point of…

Trend Report: 2015’s Winter Fancy Food Show

Trend Report: 2015’s Winter Fancy Food Show

Editor’s Note: We’re expanding our offerings to include Consumer Packaged Goods marketing services. Please contact us if you’d like to…

Three Ways To Use Content To Promote Your Brand

Three Ways To Use Content To Promote Your Brand

With a PR landscape that’s fast-changing and new techniques emerging almost daily, it can be hard for start-ups to know the…

5 Things Marketers Should Know about Native Advertising (Part 2)

5 Things Marketers Should Know about Native Advertising (Part 2)

In a previous post, we discovered the first three things you should know: native advertising is not widely known or used…

5 Things Marketers Should Know about Native Advertising (Part 1)

5 Things Marketers Should Know about Native Advertising (Part 1)

You may have heard of it: Native Advertising. But if you’re like many marketers, you really don’t have a clue what…

Become a Big Brand Blogging Buff

Become a Big Brand Blogging Buff

“Too many cooks spoil the broth blog.” There is a reason you give “compliments to the chef,” and not to…

Three Documents to Reinforce Your Business Plan

Three Documents to Reinforce Your Business Plan

We’ve all been there: we’re so busy creating something, it feels like we don’t have time to take notes on what we’re…