Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on…

5 Must-Do Steps to Name Your New Business

5 Must-Do Steps to Name Your New Business

One of the steps in starting a business is choosing a name. This is one of the most important choices you’ll…

Mastering Influencer Marketing: 9 Key Questions and Answers

Mastering Influencer Marketing: 9 Key Questions and Answers

Influencer marketing, in which a company pays someone with a high-profile or following to endorse their brand, has been around…

Relating to Your Audience’s Mindset (Part 2)

Relating to Your Audience’s Mindset (Part 2)

In my previous post, I gave examples of startups that were talking to everybody, so they were connecting with nobody.…

Relating to Your Audience’s Mindset (Part 1)

Relating to Your Audience’s Mindset (Part 1)

Two common questions I hear: How can we connect with our potential customers? How can our message be more compelling?…

Trend Report: 2015’s Winter Fancy Food Show

Trend Report: 2015’s Winter Fancy Food Show

Editor’s Note: We’re expanding our offerings to include Consumer Packaged Goods marketing services. Please contact us if you’d like to…

Using Support Teams as a Branding Tool

Using Support Teams as a Branding Tool

Many companies maintain strong firewalls between their teams, limiting opportunities for cross-functional synergy. Encouraging collaboration among your company’s teams instead…

What A US Navy SEAL Can Teach You About Brand Story

What A US Navy SEAL Can Teach You About Brand Story

US Navy SEAL Commander Randy Hetrick had trained for many things. Sitting in an abandoned warehouse in South East Asia…