Marketing Consulting: How to Set Your Rate

Marketing Consulting: How to Set Your Rate

Popular consensus of how last year went is not very positive, but here at EM Marketing, 2016 was our best year…

Marketing Consulting: Should You Do It?

Marketing Consulting: Should You Do It?

I’m frequently the dissenter in my crowd when people are talking about work because I LOVE my job. As a…

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

It’s a truly exciting (or terrifying) time in the job market for marketers. We’ve never had more technology, DIY, and…

How to Decide If Your Consultant Is Worth the Money

How to Decide If Your Consultant Is Worth the Money

Many executives have a love-hate relationship with consulting. Why? Perhaps they believe in these myths: Only weak players hire consultants.…

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

One of the great benefits of being a consultant is having flexibility in your work schedule. Being your own boss,…

3 Ways To Unstick a Stuck Initiative

3 Ways To Unstick a Stuck Initiative

Why do some strategic initiatives seem to move forward effortlessly, while others end up stuck somewhere along the way? Are…

The Virtual Agency All Grown Up? EM’s Office Now Open for Business

The Virtual Agency All Grown Up? EM’s Office Now Open for Business

At some point in the last couple of years, I’ve had a goal to buy an office space to become…

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Editor’s Note: This is the fourteenth in our We are EM (Monkeys Are People Too) series. YOUR MARKETING MISSION’S MISSING LINK Rachel…

Finding That Next Great Job Opportunity

Finding That Next Great Job Opportunity

As I wrap up one marketing consulting project and begin looking for the next, I find that the sheer number…

Finding the Right Consultant – Experience vs. Cost

Finding the Right Consultant – Experience vs. Cost

Let’s say you’re a busy manager. You’ve finally been given the okay to hire a consultant or contractor. Now you…