The Buyer’s Journey: Dead or Alive?

The Buyer’s Journey: Dead or Alive?

I recently worked on a splendid ad campaign that asked the question, “Is the Customer Journey Dead?” This company posited…

Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

A few years back, I got my first introduction to the concept of personas. I walked into my workplace’s common area…

UserTesting Your Home Page: A Case Study

UserTesting Your Home Page: A Case Study

In my previous corporate life, we used research firms to test our websites, our messages, our strategies. We would anxiously…

Head-to-Head: SurveyMonkey vs. Google Consumer Surveys

Head-to-Head: SurveyMonkey vs. Google Consumer Surveys

What’s better for conducting a quantitative research study and surveying a targeted panel of users within its network? For one…

Plan Before You Shop: A CRM System for Your B2B, Part 2

Plan Before You Shop: A CRM System for Your B2B, Part 2

In a previous post, we looked at why your B2B company may be ready to start using or upgrade a CRM…

Plan Before You Shop: A CRM System for Your B2B, Part 1

Plan Before You Shop: A CRM System for Your B2B, Part 1

If you’re part of a growing B2B company, you will regularly need to stop racing, pull into a pit stop and…

What’s Your Favorite Part of Marketing? [VIDEO]

What’s Your Favorite Part of Marketing? [VIDEO]

Marketing has its different phases: strategy, planning, execution and analysis. But, it all has to start somewhere; you first need…

How to Organize Your Help Documents to Increase Readership

How to Organize Your Help Documents to Increase Readership

Some people think that creating a great help section is as simple as hiring great support staff, or that it’s…

The Most Important Marketing Lesson I Learned at P&G

The Most Important Marketing Lesson I Learned at P&G

I was an Assistant Brand Manager at P&G, fresh out of Anderson School, and looking to impress the leaders on the…

Five Marketing Lessons I Learned in Japan

Five Marketing Lessons I Learned in Japan

In Japan, I recently had the opportunity to conduct Leadership, Marketing & Finance Workshops for a Japanese CPG company. It was…