Delightful Design Trends in 2017: Bold Minimalism

Delightful Design Trends in 2017: Bold Minimalism

Seeing as we’re just a touch over 17% of the way through the year, what better time to look at…

Growth Marketing, Demystified

Growth Marketing, Demystified

Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really,…

Meet Tara Verner: A Proficient Problem Solver

Meet Tara Verner: A Proficient Problem Solver

Editor’s Note: This is the ninth in our We are EM (Monkeys Are People Too) series. MARKETING MAVEN, PUZZLE MASTER As a…

Still A Better Way to Market

Still A Better Way to Market

It’s Throwback Thursday! We created this video back around 2008/2009 and in six short years, it seems pretty out of…

Reaching Millennials: Life Stage Trumps Age

Reaching Millennials: Life Stage Trumps Age

There’s a lot of chatter among marketers about Millennials — what a huge and important segment they are, that they…

Rohit Bhargava’s Tips on How to Think Different, Curate Ideas and Predict the Future

Rohit Bhargava’s Tips on How to Think Different, Curate Ideas and Predict the Future

I recently attended ad:tech SF 2015, where I had the pleasure of hearing from Rohit Bhargava, bestselling author of many…

Should Marketers Use Video in Email Marketing?

Should Marketers Use Video in Email Marketing?

Did you know that the average attention span is a mere eight seconds now? That’s down from 12 seconds in the…

How to Make Your Startup Marketing Work Smarter

How to Make Your Startup Marketing Work Smarter

Do you believe in “instant ROI?” In a startup (or even a more established company), you may have the urge to…

You Should Get Mail!

You Should Get Mail!

B2B marketing today is all about technology — think marketing automation. Put up some content, get it optimized for search engines,…

7 Ways to Optimize Your Copy for Mobile

7 Ways to Optimize Your Copy for Mobile

It’s happening as you read this. There. It just happened. Mobile has surpassed desktop for Internet searches. And looks like…