Optimize Your App Store Listing for Warp Speed

Optimize Your App Store Listing for Warp Speed

Congratulations! That slick new mobile app you just finished building looks very snazzy, and no doubt it’s going to be…

Marketing Implications of Mostly Mobile Social Networks

Marketing Implications of Mostly Mobile Social Networks

If it wasn’t already obvious from your own habits, this nifty chart from The Wall Street Journal shows just how…

7 Ways to Optimize Your Copy for Mobile

7 Ways to Optimize Your Copy for Mobile

It’s happening as you read this. There. It just happened. Mobile has surpassed desktop for Internet searches. And looks like…

Time Is Money and Money Is Time

Time Is Money and Money Is Time

Ferris Bueller famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you…

Grow Up. Play a Game.

Grow Up. Play a Game.

Did you know that it’s actually 1994? It can be with NHL 2014, this year’s installment in EA Sports’s long-running…

What Mobile Marketing Is NOT

What Mobile Marketing Is NOT

As a self-proclaimed mobile gadget maven, practicing marketer and NFL Football junkie, nothing could interest me more than Super Bowl…

Facebook Stuff You Already Knew: Mobile Will Be More Important Than the Web Next Year

Facebook Stuff You Already Knew: Mobile Will Be More Important Than the Web Next Year

I was at Facebook recently, at their new-ish and very large campus. They shared some best practices and interesting stats.…

SMS Marketing: Fit the message to the medium

SMS Marketing: Fit the message to the medium

by Audrey Tracy My last post on SMS marketing was so persuasive and compelling (right?) that you are running right…

Why U should TXT your customers

Why U should TXT your customers

by Audrey Tracy Text messaging is ubiquitous these days… You can’t do it while driving…Apparently, it’s the only way teenagers…

QR Codes – Coming to a Grocery Store Near You

QR Codes – Coming to a Grocery Store Near You

I’ve been reading about QR Codes for sometime now, and I know they are all the rage in Japan, but…