Legal Issues for Marketing Pros: What Is Intellectual Property?

Legal Issues for Marketing Pros: What Is Intellectual Property?

We’ve all heard of intellectual property. And you likely know that many marketing activities impact intellectual property. For example, logo…

Solving Customer Problems Quickly and Thoughtfully [Book Review]

Solving Customer Problems Quickly and Thoughtfully [Book Review]

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp is an unusual…

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

Freedom Friday: Re-Orgs, Projects, and CMOs, Oh My!

One of the great benefits of being a consultant is having flexibility in your work schedule. Being your own boss,…

Meet Wens Gerdyman: A Conceptual Product Manager & Thinker

Meet Wens Gerdyman: A Conceptual Product Manager & Thinker

Editor’s Note: This is the seventh in our We are EM (Monkeys Are People Too) series. SILICON VALLEY SURPRISE Wens Gerdyman still…

Product Management Tips: 5 Steps to Think and Scope Like an Engineer

Product Management Tips: 5 Steps to Think and Scope Like an Engineer

Someone recently asked me, “How much will it take to build a dating app?” — as if he were ordering it off…

How to Lose Users Fast (A Lesson in Designing with Empathy)

How to Lose Users Fast (A Lesson in Designing with Empathy)

When designing a product, do you put yourself in the user’s shoes? Creating innovative (and helpful) solutions requires real insight into what…

How Is Product Management Different from Product Marketing?

How Is Product Management Different from Product Marketing?

Product managers and product marketers: what’s the difference? Each of these roles are critical for delivering the right product at…

6 Must-Do’s to Become an Awesome Product Manager

6 Must-Do’s to Become an Awesome Product Manager

So, you want to be an awesome product manager? (Hint: It won’t happen just by taking an online certification course.) Sure,…

Marketing Implications of Mostly Mobile Social Networks

Marketing Implications of Mostly Mobile Social Networks

If it wasn’t already obvious from your own habits, this nifty chart from The Wall Street Journal shows just how…

Three Documents to Reinforce Your Business Plan

Three Documents to Reinforce Your Business Plan

We’ve all been there: we’re so busy creating something, it feels like we don’t have time to take notes on what we’re…