Growth Marketing RoundUp – May 2017

Growth Marketing RoundUp – May 2017

An often-cited phrase among business and startups with regards to growth, customer acquisition, and marketing is: “If you’re not growing,…

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

Legal Issues for Marketing Pros: How To Select A Strong, Protectable Trademark

What’s in a name? When you select a trademark — such as the name of a product or service or…

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants,…

5 Examples of B2B Facebook Video Marketing

5 Examples of B2B Facebook Video Marketing

Are you part of the 70% of U.S. marketers planning to use social video ads in the coming 12 months? Keep…

Solving Customer Problems Quickly and Thoughtfully [Book Review]

Solving Customer Problems Quickly and Thoughtfully [Book Review]

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp is an unusual…

Growth Marketing, Demystified

Growth Marketing, Demystified

Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really,…

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Editor’s Note: This is the fourteenth in our We are EM (Monkeys Are People Too) series. YOUR MARKETING MISSION’S MISSING LINK Rachel…

Meet Ali Ward: An Accomplished, Results-Oriented Marketer

Meet Ali Ward: An Accomplished, Results-Oriented Marketer

Editor’s Note: This is the thirteenth in our We are EM (Monkeys Are People Too) series. YOUR CATALYST FOR MARKETING SUCCESS Ali…

Meet Karen Howard: A Strategic Thinker With a Can-Do Attitude

Meet Karen Howard: A Strategic Thinker With a Can-Do Attitude

Editor’s Note: This is the twelfth in our We are EM (Monkeys Are People Too) series. A PRODUCT MARKETER PAR EXCELLENCE Nobody makes…

How Is Product Management Different from Product Marketing?

How Is Product Management Different from Product Marketing?

Product managers and product marketers: what’s the difference? Each of these roles are critical for delivering the right product at…