Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

As a consultant, you may find yourself taking over an existing campaign from a previous agency or another marketer. While…

Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

In the neverending adventure of trying to learn all I can about how to be a more effective digital marketer,…

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants,…

Growth Marketing, Demystified

Growth Marketing, Demystified

Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really,…

SEO: What Is It and Should You Do It?

SEO: What Is It and Should You Do It?

Let’s go ahead and answer the second question first, “Should I be doing SEO?” This is the question I get…

Meet Tara Verner: A Proficient Problem Solver

Meet Tara Verner: A Proficient Problem Solver

Editor’s Note: This is the ninth in our We are EM (Monkeys Are People Too) series. MARKETING MAVEN, PUZZLE MASTER As a…

Trend Watch: A New Spin On Ad Targeting

Trend Watch: A New Spin On Ad Targeting

Reporting from the front lines of all things digital advertising, ad:tech San Francisco, the EM Marketing team set out to…

Should Marketers Use Video in Email Marketing?

Should Marketers Use Video in Email Marketing?

Did you know that the average attention span is a mere eight seconds now? That’s down from 12 seconds in the…

5 Things Marketers Should Know about Native Advertising (Part 2)

5 Things Marketers Should Know about Native Advertising (Part 2)

In a previous post, we discovered the first three things you should know: native advertising is not widely known or used…

5 Things Marketers Should Know about Native Advertising (Part 1)

5 Things Marketers Should Know about Native Advertising (Part 1)

You may have heard of it: Native Advertising. But if you’re like many marketers, you really don’t have a clue what…