Do You Know How To Really Use Facebook? Would You Like To?

Do You Know How To Really Use Facebook? Would You Like To?

I’ve been consulting for many large companies in my time (in various capacities at Intel, Intuit, Google, and Apple). But…

Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on…

5 Examples of B2B Facebook Video Marketing

5 Examples of B2B Facebook Video Marketing

Are you part of the 70% of U.S. marketers planning to use social video ads in the coming 12 months? Keep…

Still A Better Way to Market

Still A Better Way to Market

It’s Throwback Thursday! We created this video back around 2008/2009 and in six short years, it seems pretty out of…

Does Inbound Marketing Really Work? Four Strategies to Make It So.

Does Inbound Marketing Really Work? Four Strategies to Make It So.

As I’ve been busy setting up an inbound campaign for a client about to launch an innovative new technology, it…

Lunch & Learn Roundup: Design Thinking, Marketing Automation, and Working with Other Consultants

Lunch & Learn Roundup: Design Thinking, Marketing Automation, and Working with Other Consultants

Last Friday we hosted our latest Lunch & Learn, and it made for another fun and informative afternoon. First, many…

Community Manager: A Day in the Life

Community Manager: A Day in the Life

  As companies strive to become more constantly connected and relevant to their customers via online communications, the point of…

Church Content Marketing That Meets You Where You Are (Even If That’s at Work)

Church Content Marketing That Meets You Where You Are (Even If That’s at Work)

When people think of Content Marketing, one of the first best practices is to try and connect with the audience’s…

The Power of Pinterest: 4 of the Best Pinterest Marketing Campaigns

The Power of Pinterest: 4 of the Best Pinterest Marketing Campaigns

Pinterest is one of the fastest growing social networks today. But what’s so great about Pinterest? This visually heavy social…

Social Selling for PR Professionals

Social Selling for PR Professionals

My father is a salesperson at a software company based in Palo Alto. While sales runs in the family, I’ve…