Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day…

Marketing Consulting: Resume Tips

Marketing Consulting: Resume Tips

Venturing into the world of consulting can come with a lot of really heavy questions. Beyond trying to figure out…

Delightful Design Trends in 2017: Bold Minimalism

Delightful Design Trends in 2017: Bold Minimalism

Seeing as we’re just a touch over 17% of the way through the year, what better time to look at…

Keyword Strategy and Ludvig Wittgenstein

Keyword Strategy and Ludvig Wittgenstein

In the neverending adventure of trying to learn all I can about how to be a more effective digital marketer,…

Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Buzzword alert! Lead nurturing ranks high with account-based marketing (ABM) as a clever name for something very straightforward. (For top…

Sponsored Content: What Is It and Should You Do It?

Sponsored Content: What Is It and Should You Do It?

What is sponsored content? Contently defines it as “brand-sponsored articles and videos that appear on the sites and social platforms of…

EM Marketing Kicks Off 2017 Right

EM Marketing Kicks Off 2017 Right

Boasting a new space in 2016, EM Marketing found it to be the best place to commemorate a successful year,…

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants,…

Content Calendar: Rubber, Meet Road!

Content Calendar: Rubber, Meet Road!

Can it be? Are we really at the end of my five-part series on Content Strategy? Sigh. If we must…

Mapping Your Content Possibilities

Mapping Your Content Possibilities

If you’ve been following my series on the Five Steps of Content Strategy, you know that you start with a vision…