Marketing Consulting: How to Set Your Rate

Marketing Consulting: How to Set Your Rate

How do you set your marketing consulting rate? We tapped the EM Marketing Community to get tips and tools to help you calculate your rate.
Marketing Consulting: Should You Do It?

Marketing Consulting: Should You Do It?

Interested in marketing consulting? Here are five questions to ask yourself to see if it would be a satisfying and profitable way to run your work life.
SEO for Humans

SEO for Humans

SEO is extremely relevant to marketers, yet still remains elusive for most. Learn SEO basics as well as crucial tools and tips to make it more effective.
Build Your Website in WordPress

Build Your Website in WordPress

Want to know how to build your website using WordPress? Start here to learn the essentials of getting your website up and running.
Content Calendar: Rubber, Meet Road!

Content Calendar: Rubber, Meet Road!

In the last of my Content Strategy series, we come to my favorite part: the content calendar. Read tips to start creating your killer content.
Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Too many people are chasing titles or the next step up on the corporate ladder. How about joining the brave, new gig economy instead?
Mapping Your Content Possibilities

Mapping Your Content Possibilities

You've identified content marketing goals, developed buyer personas and their journeys. What's next? Mapping your content. Here's how.
Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Even marketers seem to get stuck when it comes to their own branding, especially on LinkedIn. What does your LinkedIn profile say about you?
The Buyer’s Journey: Dead or Alive?

The Buyer’s Journey: Dead or Alive?

The buyer's journey is not a linear process or one size fits all. Here's my take on each stage: Awareness, Consideration, and Decision.
How to Decide If Your Consultant Is Worth the Money

How to Decide If Your Consultant Is Worth the Money

Trying to decide whether to allocate budget to hiring a consultant? See why leaders that choose consultants wisely find that it's money well spent.