Build Your Website in WordPress

Build Your Website in WordPress

Want to know how to build your website using WordPress? Start here to learn the essentials of getting your website up and running.
Content Calendar: Rubber, Meet Road!

Content Calendar: Rubber, Meet Road!

In the last of my Content Strategy series, we come to my favorite part: the content calendar. Read tips to start creating your killer content.
Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Job #1 for Marketing Consultants: Join the Gig Economy and Build Your Skills

Too many people are chasing titles or the next step up on the corporate ladder. How about joining the brave, new gig economy instead?
Mapping Your Content Possibilities

Mapping Your Content Possibilities

You've identified content marketing goals, developed buyer personas and their journeys. What's next? Mapping your content. Here's how.
Why Even Experts Need Help to Market Themselves on LinkedIn

Why Even Experts Need Help to Market Themselves on LinkedIn

Even marketers seem to get stuck when it comes to their own branding, especially on LinkedIn. What does your LinkedIn profile say about you?
The Buyer’s Journey: Dead or Alive?

The Buyer’s Journey: Dead or Alive?

The buyer's journey is not a linear process or one size fits all. Here's my take on each stage: Awareness, Consideration, and Decision.
How to Decide If Your Consultant Is Worth the Money

How to Decide If Your Consultant Is Worth the Money

Trying to decide whether to allocate budget to hiring a consultant? See why leaders that choose consultants wisely find that it's money well spent.
Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

Creating personas of target customers is a valuable exercise and a great way to keep your eye on your customers' evolving needs, languages, trends.
Meet Kevin Cranfill: A Curious, Collaborative Creative with Content to Burn

Meet Kevin Cranfill: A Curious, Collaborative Creative with Content to Burn

Kevin Cranfill has more than 15 years of advertising/marketing experience as both a copywriter & creative director, and has written for nearly every medium. 
SMART Goals: What Are They and Why Use Them?

SMART Goals: What Are They and Why Use Them?

Goal setting may be one of the hardest things marketers have to do. That's why there are SMART goals. Take 6 steps to set yourself up for success.