Want to know how to build your website using WordPress? Start here to learn the essentials of getting your website up and running.
In the last of my Content Strategy series, we come to my favorite part: the content calendar. Read tips to start creating your killer content.
Too many people are chasing titles or the next step up on the corporate ladder. How about joining the brave, new gig economy instead?
You've identified content marketing goals, developed buyer personas and their journeys. What's next? Mapping your content. Here's how.
Trying to decide whether to allocate budget to hiring a consultant? See why leaders that choose consultants wisely find that it's money well spent.
Creating personas of target customers is a valuable exercise and a great way to keep your eye on your customers' evolving needs, languages, trends.
Kevin Cranfill has more than 15 years of advertising/marketing experience as both a copywriter & creative director, and has written for nearly every medium.
Goal setting may be one of the hardest things marketers have to do. That's why there are SMART goals. Take 6 steps to set yourself up for success.