Digital Marketing

We believe in a Lean Marketing approach to test, learn, and optimize your programs and campaigns.

Why EM?

High Quality Talent

  • Experienced, smart, strategic, and skilled at the art of Getting Stuff Done (GSD)
  • On average over 15 years of experience inside top-tier companies
  • 93% satisfaction/retention rate

Modern Marketers

  • Adaptable, flexible, versatile, grounded people
  • Use natural empathy to simplify the complex
  • Creative storytellers

Easy for Managers

  • Saves you time by doing the search for you
  • Personal, friendly customer service
  • Founded by a marketer for marketers

Plug & Play + More

  • Deep, diverse, and vetted bench — can flex up & down depending on needs
  • Work with small & big companies
  • Solutions for transitions, short-term, & maternity leave

Our Team & Our Clients:

Daniel Gehant

Daniel Gehant LinkedIn

Daniel Gehant

Core Skills

Performance Marketing
Search Engine Optimization
Marketing Campaign Integration
Lead Generation
WordPress Optimization

Eric Morley

Eric Morley LinkedIn

Eric Morley
  • Lead Generation
  • Strategy
  • Team Leadership
  • Analytics
  • Direct Marketing

Kelsey Phillips

Kelsey Phillips LinkedIn

Kelsey Phillips
  • Integrated Marketing
  • Marketing Communications
  • Demand Generation
  • Product Marketing
  • Go-to-market Strategy

Tara Verner

Tara Verner LinkedIn

Tara Verner

What our clients have to say about Tara Verner

“I found Tara to be an excellent leader who provided clear direction and support for her team, and earned their respect and loyalty in return. The team's related results speak for themselves. Tara is an excellent collaborator, and has the ability to think/plan strategically while also paying attention to details -- a necessary set of skills as head of a large team in a fast-moving organization.”
— Howard Rosenfield | Symantec

Core Skills

Marketing Planning & Strategy
Product Launches
Lead Generation
Customer Relationship Management
Digital/Online Marketing
Email & Direct Marketing
Web Optimization
Marketing Communications/Integrated Marketing
Content & Social Media Marketing

Work HIstory

Consultant: 2013-now
Verisign: 2006-2013
Intuit: 2001-2006
Webvan: 1999-2001
BankBoston: 1997-1999
Sutro & Company: 1993-1995

Credentials

MBA, School of Management, Boston University ; BA, Journalism & Spanish, Southern Methodist University

EM Profile

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MEET TARA, MARKETING MAVEN, PUZZLE MASTER

As a wide-ranging marketing generalist, Tara Verner truly loves synthesizing information and determining how each piece of the puzzle fits together. She's a firm believer in examining issues through a variety of lenses, and knows that even small tweaks can yield big results. Tara leaves no stone unturned, and her love of data gives her an added edge in helping to stretch the client’s dollars. A proficient problem solver, she's constantly looking for ways to optimize every situation and enjoys the challenge of overcoming creative constraints.

BAY AREA BORN, DRIVEN FROM THE START

A San Francisco native, Tara studied journalism and Spanish at Southern Methodist University before working in corporate communications at a small brokerage firm. Wanting to be closer to the front end of product creation, she received her MBA from Boston University and then became a brand and product manager. Drawn in by the first dot-com boom, she returned home to the Bay Area with her husband and has been excelling ever since. After starting out in direct mail, Tara has gained a wealth of experience in the highly measurable fields of email, online, lead generation marketing, website optimization and loves utilizing metrics to improve a project’s performance.

NO CHALLENGE TOO BIG, NO COMPANY TOO SMALL

Professionally, Tara believes a career should be "like a jungle gym and not a ladder." Not limited by a company’s size, her depth and breadth of skills can help any organization be a better, more efficient marketer, especially in an industry like technology that features such rapidly changing mediums. In addition to the ability to merge various skillsets, connecting talented people keeps Tara engaged and invigorated by her work. This is true internally, working across teams, but also externally, making discoveries about customers' desires and helping them achieve their goals. Getting to know her customers and building products for their needs is at the heart of Tara’s work.

TIME OFF: DEVOTED MOM, WITH A KILLER FIRST SERVE

Outside of consulting, Tara adores her three young girls, and enjoys cheering them on at plays, basketball games, swim meets and more. They surely get athletic inspiration from their mom, who stays active herself with both a weekly tennis and weightlifting group. Tara is a doer by nature, and takes pride in doing things efficiently. She finds particular joy in discovering new tools to help her better manage projects and initiatives, even household ones, and is consistently reading and staying up to date on the latest marketing ideas, philosophies, and platforms. She's always striving to learn and to be a better marketer.

Brenda Snaith

Brenda Snaith LinkedIn

Brenda Snaith
  • Direct Marketing
  • Product Marketing
  • eCommerce
  • Lead Generation

Kara Jariwala

Kara Jariwala LinkedIn

Kara Jariwala

What our clients have to say about Kara Jariwala

"If you are looking for a great marketer look no further - Kara is the one for you. She is superb at what she does - super creative with timely delivery and always a smile on her face. She is sharp, openminded, approachable. I loved having her on a team and hope to get a chance to work together with her again."
— Yelena Gartsman | Intuit

Core Skills

Marketing Strategy and Execution
Search Engine Optimization
Content Marketing
Website Strategy and Content
Partner Marketing
Creative Ideation
Field Marketing
Channel Marketing

Work HIstory

Consultant: 2014-now
HP: 2010-2014
Cisco: 2001-2010
Start-ups: Entera (2000) & Echarge (1998-2000)

Credentials

MA, Political Science, Western Michigan University; BA, French, Saint Mary’s College; Authentic Leadership in Action: Nova Scotia, June 2012; Google Search Tech Council: Mountain View, CA, 2006-2012

EM Profile

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THE THOUGHT LEADER YOU NEVER THOUGHT YOU’D FIND

Like many successful marketers, Kara Jariwala’s expertise includes both strategy and execution. She approaches each project holistically and has a special aptitude for connecting the dots, between social and search, or content marketing and direct mail, to name just two examples. If marketing can be described as the science of “what’s possible,” Kara takes the time to examine all of the possibilities. Clients ranging from enterprising start-ups to tech juggernauts like Intuit, Cisco, and HP have benefited from Kara’s thorough approach, as well her ability to think “big picture” and her willingness to roll up her sleeves and get the job done.

FROM SEATTLE TO SILICON VALLEY, ALWAYS THE CENTER OF THE ACTION

A native of Michigan, Kara grew up in the Midwest and studied political science in college. After graduation, she moved to Seattle with three suitcases and a list of names. She was drawn by the proliferation of tech and quickly found herself in the middle of it. The desire to be in the center of the action has stayed with her ever since, whether she’s launching Cisco’s first search program or managing the Marketing Innovation Fund at HP.

ENTREPRENEURIAL-MINDED, JUST LIKE HER CLIENTS

There are many facets to Kara’s “360-degree” approach to marketing. She can go broad (i.e. B2B, B2C, Industry/Category Marketing). She can go deep (i.e. SEO Strategy, Demand Generation). She’s no less adept at the meeting the needs of a nimble, 5-person start-up than a publicly-owned tech behemoth. Her strategies are marked by her in-depth knowledge, hands-on approach and can-do, entrepreneurial spirit. It may be a testament to her inner-entrepreneur, but Kara likes to do things that have never been done before, or that people say can’t be done at all. They pose a challenge, and Kara has made a career out of overcoming challenges.

TIME OFF: ALL IN, ALL OUT, ALL THE TIME

Kara’s desire to “go deep” extends beyond the marketing world into her personal life. Whether it’s remodeling her home from the inside out, leading a family camping trip, practicing mindfulness, or playing tennis 3-4 times a week to fine-tune her game, Kara doesn’t do things halfway. She doesn’t just think about what can be done, either. She jumps in and does it.

Leilani Yau

Leilani Yau LinkedIn

Leilani Yau
  • Online Marketing
  • Social Media Strategy
  • Content Marketing

Ken Chen

Ken Chen LinkedIn

Ken Chen

Founder & President

Ken is a marketing and product expert with over 20 years experience in Brand Management (P&G), Product Management (Intuit), and Internet Marketing (3 Tech Startups). His specialties include Product Launches, Website Marketing, and Social Media Marketing. Since starting EM Marketing, he’s helped companies like Intuit, PayPal, Ross Stores, Google, Stella & Dot, Betfair, my Language, and Telenav develop and implement successful Marketing strategies and programs.

Lisa McNelley

Lisa McNelley LinkedIn

Lisa McNelley
  • Marketing Strategy
  • PR
  • Project Management
  • Product Marketing
  • Online Marketing

Julie Sarpy

Julie Sarpy LinkedIn

Julie Sarpy
  • Marketing Strategy
  • Digital Marketing
  • Content Marketing
  • Product Launches
  • Customer Research

Elaine Wu

Elaine Wu LinkedIn

Elaine Wu
  • Online Marketing
  • Brand Management
  • Product Marketing
  • Customer Insights
  • Competitive Analysis

Ed Macias

Ed Macias LinkedIn

Ed Macias
  • Brand Management
  • Product Development
  • Digital Marketing
  • Business Strategy
  • Customer Insights

Marianna Peyzner

Marianna Peyzner LinkedIn

Marianna Peyzner
  • Demand Generation
  • SEM
  • Integrated Marketing
  • Project Management
  • Lead Generation

Jackie Walts

Jackie Walts LinkedIn

Jackie Walts
  • Lead Generation
  • Marketing Automation
  • Direct Marketing
  • Demand Generation

Kathy Thrappas

Kathy Thrappas LinkedIn

Kathy Thrappas
  • Marketing & Communications Strategy
  • Testing & Optimization
  • Online Advertising
  • Digital Marketing
  • Web Analytics

Melissa Lin

Melissa Lin LinkedIn

Melissa Lin
  • Product Management
  • eCommerce
  • Product Development
  • Online Marketing
  • Social Media

Kim Robins

Kim Robins LinkedIn

Kim Robins
  • Marketing Operations Specialist
  • Online & Direct Mail Campaigns
  • SEO
  • PPC
  • Social Media Marketing

Geene Rees

Geene Rees LinkedIn

Geene Rees

Core Skills

Integrated Marketing
Analytics
Retention Marketing
Project Planning & Management
Lead Generation

Ronnie Genotti

Ronnie Genotti LinkedIn

Ronnie Genotti
  • Direct Marketing
  • Product Marketing
  • Lead Generation & Acquisition
  • E-commerce & SEO
  • CRM & Retention

Colan Pursell

Colan Pursell LinkedIn

Colan Pursell

What our clients have to say about Colan Pursell

“I worked with Colan on several major web projects for Seagate. If I could create a “dream team” for a web project, Colan would be on it. Skills, experience, can-do attitude, team approach – what more could one ask for?”
—Pete Steege | Director of Marketing Communications

Core Skills

Search Engine Marketing
Email & Direct Marketing
Product Marketing
Display Advertising
Project Management
Software Marketing (SaaS, Internet App, Desktop)
Marketing Process Improvement

Work HIstory

Consultant: 2010-now
Intuit: 2000-2010
Omix: 1999-2000
Family Business: 1994-1999

Credentials

MBA, San Jose State University; BA, Art History, Stanford University

EM Profile

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AN IDEALIST & CREATIVE MIND

Born in Southern California and raised in nearby Menlo Park, Colan graduated with a degree in Art History from Stanford University. Colan’s professional career began with teaching and museum work, including a stint at The Peggy Guggenheim Collection in Venice, Italy. He then worked as a teacher’s assistant and participated in the Visa Volunteer Program.

SMALL BUSINESS & MARKETING IN HIS BLOOD

In 1995, Colan went to work with his dad to run a small promotional products and recognition awards business. Previously, business had seemed anathema to Colan, but he found the experience to be rewarding and educational; he especially gravitated towards marketing, which he finds to be an ideal fusion of creative arts, analytics, and psychology. He spent 5 years working with his father and has a unique, intimate understanding of small business owners.

THE INTUIT YEARS

He joined Intuit in 2000 and has worked as both an employee and a consultant for over a decade in Brand Marketing, Process Excellence, Search Marketing, and Direct Marketing roles. He’s a trained Six Sigma Black Belt in marketing process improvement and along the way, he received an MBA from San Jose State University.

ONLINE MARKETING CONSULTANT BY DAY, OUTDOOR ADVENTURER BY NIGHT

Colan has been consulting for 5 years, working for companies like Invisalign, Autodesk, Seagate, Credit Sesame, and Intuit. He loves building campaigns from scratch and delivering something a client has never had before, which gives him an affinity for startups. When he’s not busy helping his clients, Colan loves to be hiking outdoors. His favorite local trails are found at Almaden Quicksilver County Park, but he’s explored much of the Southwestern United States, including Zion National Park and the Sonoran Desert.