Content & Campaign Marketing

The customer is in control and it’s never been more important to earn their attention with interesting, unique, and shareable content.

Why EM?

High Quality Talent

  • Experienced, smart, strategic, and skilled at the art of Getting Stuff Done (GSD)
  • On average over 15 years of experience inside top-tier companies
  • 93% satisfaction/retention rate

Modern Marketers

  • Adaptable, flexible, versatile, grounded people
  • Use natural empathy to simplify the complex
  • Creative storytellers

Easy for Managers

  • Saves you time by doing the search for you
  • Personal, friendly customer service
  • Founded by a marketer for marketers

Plug & Play + More

  • Deep, diverse, and vetted bench — can flex up & down depending on needs
  • Work with small & big companies
  • Solutions for transitions, short-term, & maternity leave

Our Team & Our Clients:

Lori Reddy

Lori Reddy LinkedIn

Lori Reddy
  • Project Management
  • Video Production
  • Event Marketing
  • Marketing Communications
  • Integrated Marketing

Daniel Gehant

Daniel Gehant LinkedIn

Daniel Gehant

Core Skills

Performance Marketing
Search Engine Optimization
Marketing Campaign Integration
Lead Generation
WordPress Optimization

Arianna Dogil

Arianna Dogil LinkedIn

Arianna Dogil

Core Skills

Content Strategy
Copywriting
Editing
Social Media

Kevin Cranfill

Kevin Cranfill LinkedIn

Kevin Cranfill

What our clients have to say about Kevin Cranfill

"Kevin has an insatiable curiosity and passion for learning. Like all great creative directors, he has the capacity to always keep the "big picture" in mind. He can lead a team without heavy-handed direction, which allows everyone's individual talents to shine and contribute to a sum that is greater than it's parts. I wouldn't hesitate for a moment to hire Kevin to lead a creative team."
— Eric Murray | ThreeSixty Group

Core Skills

Advertising Campaigns
Creative Direction
Copywriting
Product Launches
Name Generation
Website Development
Broadcast Production (Director, Producer)
French/Spanish Proficiency
Basic Japanese

Work HIstory

Consultant: 2013-now
ThreeSixty Group: 2005-2012
Gard Communications: 2000-2005

Credentials

MFA, Creative Writing, Goddard College; BA, English, Bates College

EM Profile

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The Wordsmith You Don’t Have Time To Be

Need a tagline? Fifteen fresh pages of website copy? How about a last-minute TV script for next week’s shoot? Kevin Cranfill can help. With more than 15 years of advertising/marketing experience under his belt, as both a copywriter and creative director, Kevin has written for nearly every medium imaginable, in a wide range of spaces. He believes a perfect sentence is a perfect thought, and that the right combination of words can help any company cut through the clutter and achieve its core marketing objectives. He’s been helping clients do just that for years.

Midwestern By Birth, Curious By Nature

Born in Indianapolis, raised just outside of Chicago, Kevin’s Midwest roots are reflected in his determined work ethic. An English major in college, language was always the answer. The question was what kind of writing he would pursue for a living? Advertising paid a solid wage, and Kevin quickly learned the industry gave him an opportunity to learn bits and pieces about any number of different industries. This helped satisfy his avid curiosity. The business also allowed him to collaborate with a talented network of professionals. Writing is a solitary activity, but Kevin is a people person.

Hooked on Words, Addicted to Outcomes

Kevin is passionate about learning. This enthusiasm shows in the writing he produces, which he judges not by how clever it is but by the results it produces. Kevin shoots for “staying power” with his work, whether it’s distilling the essence of a brand into a simple email signature or fleshing out a company’s mission in a corporate video, a forty-page annual report, or a newly launched web site. As a copywriter, as a creative director, he believes the cleaner the communication, the more effective it will be.

Time Off: Working To Live Or Living To Work? (Yes.)

Kevin loves to travel, explore new places, try new foods, meet people, and learn new languages. He believes every new experience he has gives him a new source of inspiration to draw from in his work. They make him better at his job. He and his wife have fallen in love with the Bay Area, and not just because they were married here nearly a decade ago. They spend their free time hiking, biking, dining out, and being stupefied by Northern California’s spectacular beauty. Kevin is also working on a novel, titled Waiting To Turn Left. Some day, he might even finish it.

Karen Paluska

Karen Paluska LinkedIn

Karen Paluska

What our clients have to say about Karen Paluska

"Karen was a quick study and asked many insightful questions that helped us push our thinking. She was great at partnering with a variety of functions and getting buy-in on her ideas, which made their implementation much faster and smoother. She displayed a strong combination of strategic thinking and execution skills, which was the reason that after her first project with our team, she was asked to work on another one. It was clear that she had a strong sense of ownership and would jump through hoops to help us out. I know the team was very happy with her work and that we would gladly hire her again."
— Firouzeh Murray | Intuit

Core Skills

Marketing Strategy
Brand Development
Project Management
Art Direction
Email Marketing
Social Media
Graphic Design

Work HIstory

Consultant: 2008-now
Intuit: 2006-2008
Moxi Digital: 2000-2004
WebTV Networks: 1996-1999

Credentials

MA, Communication, Culture, & Technology, Georgetown University; BA, Communication, Stanford University

EM Profile

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Artful Insights, Proven Impact

Karen Paluska prides herself on thinking about “the big picture” of marketing strategy without sacrificing the critical attention to detail that can make or break a project. Brand strategy and messaging are two of Karen’s particular areas of expertise, but she has a wide range of marketing skills and can always pull out the right tool for the job. With her extensive art background, combined with strong writing skills and an aptitude for project management, she is a one-stop-shop when it comes to executing large projects. Whether it’s a product launch or a website rebrand, if Karen is involved, the strategy will be on point, the deadline will be met, and the deliverable will be a work of art.

A Bay Area Native with a Wealth of High-Tech Experience

Karen grew up in San Mateo and earned a degree in Communication from Stanford before heading off to Budapest, Hungary, to teach English and travel. Once she moved back to the Bay Area, she worked for WebTV Networks where she fell in love with the adrenaline-rush of the startup world. She went on to complete a Master’s degree in Communication, Culture, and Technology from Georgetown, but after two years of living on the East Coast, she was ready to make her way back to the tech world. At the consumer electronics startup Moxi, she helped launch the company at CES and win Best of Show for the product. At Intuit, she created a welcome guide and worked on positioning and messaging of the QuickBooks Payroll family of products. Karen recently spent three years living in Paris before returning to the Bay Area where she’s now consulting for a variety of tech-focused companies.

Getting to the Heart of the Matter

Karen looks at every job through the lens of a designer. What is the personality of the brand in question? How should that personality look and feel, and how can it stand out from the competition? She prides herself on being able to identify the heart of a company’s mission and creating deliverables that establish a strong, consistent brand.

Time Off: Next Stop the Prado

Karen enjoys painting and creative writing in her free time. When visiting museums, she loves modern art but can also spend hours admiring the incredible detail of medieval illuminated manuscripts. These days, Karen’s biggest marketing challenge is convincing her two school-aged children that museums can be fun places to visit - but watch out, kids, Karen is nothing if not persistent.

Lynn Bruno

Lynn Bruno LinkedIn

Lynn Bruno
  • Content Strategy
  • Writing and Developmental Editing
  • Search Engine Optimization
  • Email Marketing
  • Google Analytics

Heather Chan

Heather Chan LinkedIn

Heather Chan
  • Art Direction
  • Graphic Design
  • Website Design & Development
  • Branding
  • Logos

Leilani Yau

Leilani Yau LinkedIn

Leilani Yau
  • Online Marketing
  • Social Media Strategy
  • Content Marketing

Justin Liszanckie

Justin Liszanckie LinkedIn

Justin Liszanckie
  • Project Management
  • Competitive Research
  • Social Media
  • Photography
  • Analytics
  • User Testing
  • On Air Talent

Ken Chen

Ken Chen LinkedIn

Ken Chen

Founder & President

Ken is a marketing and product expert with over 20 years experience in Brand Management (P&G), Product Management (Intuit), and Internet Marketing (3 Tech Startups). His specialties include Product Launches, Website Marketing, and Social Media Marketing. Since starting EM Marketing, he’s helped companies like Intuit, PayPal, Ross Stores, Google, Stella & Dot, Betfair, my Language, and Telenav develop and implement successful Marketing strategies and programs.

Nicole Hanusek

Nicole Hanusek LinkedIn

Nicole Hanusek
  • Visual Design
  • Word Press Magician
  • Website UI/UX
  • Social Media Sites
  • Front-End Developer (HTML, CSS)

Paula Polley

Paula Polley LinkedIn

Paula Polley
  • Copywriting
  • Branded Messaging
  • Content Strategy
  • Integrated Marketing
  • SEO

Melissa Lin

Melissa Lin LinkedIn

Melissa Lin
  • Product Management
  • eCommerce
  • Product Development
  • Online Marketing
  • Social Media

Bernardette Ong

Bernardette Ong LinkedIn

Bernardette Ong
  • Product Development
  • Customer Segmentation
  • Project Management
  • Marketing Campaigns
  • Product Management

Jessie Therriault

Jessie Therriault LinkedIn

Jessie Therriault
  • Visual Design
  • User Experience Design
  • Interaction Design
  • Branding and Identity