Social Media

We provide real value and create a sustainable branding advantage for our clients by working with them to find their true audience, craft social media strategies, and construct messaging.

Why EM?

High Quality Talent

  • Experienced, smart, strategic, and skilled at the art of Getting Stuff Done (GSD)
  • On average over 15 years of experience inside top-tier companies
  • 93% satisfaction/retention rate

Modern Marketers

  • Adaptable, flexible, versatile, grounded people
  • Use natural empathy to simplify the complex
  • Creative storytellers

Easy for Managers

  • Saves you time by doing the search for you
  • Personal, friendly customer service
  • Founded by a marketer for marketers

Plug & Play + More

  • Deep, diverse, and vetted bench — can flex up & down depending on needs
  • Work with small & big companies
  • Solutions for transitions, short-term, & maternity leave

Our Team & Our Clients:

Mark Harnett

Mark Harnett LinkedIn

Mark Harnett

Core Skills

Search & Acquisition
Growth Strategies
Optimizing Paid Channels
Lead Generation
Analytics

Arianna Dogil

Arianna Dogil LinkedIn

Arianna Dogil

Core Skills

Content Strategy
Copywriting
Editing
Social Media

Jessaline Tuason

Jessaline Tuason LinkedIn

Jessaline Tuason
  • People Coordination
  • Content Strategy
  • Event Planning
  • Lead Generation
  • Strategic Partnerships

Karen Paluska

Karen Paluska LinkedIn

Karen Paluska

What our clients have to say about Karen Paluska

"Karen was a quick study and asked many insightful questions that helped us push our thinking. She was great at partnering with a variety of functions and getting buy-in on her ideas, which made their implementation much faster and smoother. She displayed a strong combination of strategic thinking and execution skills, which was the reason that after her first project with our team, she was asked to work on another one. It was clear that she had a strong sense of ownership and would jump through hoops to help us out. I know the team was very happy with her work and that we would gladly hire her again."
— Firouzeh Murray | Intuit

Core Skills

Marketing Strategy
Brand Development
Project Management
Art Direction
Email Marketing
Social Media
Graphic Design

Work HIstory

Consultant: 2008-now
Intuit: 2006-2008
Moxi Digital: 2000-2004
WebTV Networks: 1996-1999

Credentials

MA, Communication, Culture, & Technology, Georgetown University; BA, Communication, Stanford University

EM Profile

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Artful Insights, Proven Impact

Karen Paluska prides herself on thinking about “the big picture” of marketing strategy without sacrificing the critical attention to detail that can make or break a project. Brand strategy and messaging are two of Karen’s particular areas of expertise, but she has a wide range of marketing skills and can always pull out the right tool for the job. With her extensive art background, combined with strong writing skills and an aptitude for project management, she is a one-stop-shop when it comes to executing large projects. Whether it’s a product launch or a website rebrand, if Karen is involved, the strategy will be on point, the deadline will be met, and the deliverable will be a work of art.

A Bay Area Native with a Wealth of High-Tech Experience

Karen grew up in San Mateo and earned a degree in Communication from Stanford before heading off to Budapest, Hungary, to teach English and travel. Once she moved back to the Bay Area, she worked for WebTV Networks where she fell in love with the adrenaline-rush of the startup world. She went on to complete a Master’s degree in Communication, Culture, and Technology from Georgetown, but after two years of living on the East Coast, she was ready to make her way back to the tech world. At the consumer electronics startup Moxi, she helped launch the company at CES and win Best of Show for the product. At Intuit, she created a welcome guide and worked on positioning and messaging of the QuickBooks Payroll family of products. Karen recently spent three years living in Paris before returning to the Bay Area where she’s now consulting for a variety of tech-focused companies.

Getting to the Heart of the Matter

Karen looks at every job through the lens of a designer. What is the personality of the brand in question? How should that personality look and feel, and how can it stand out from the competition? She prides herself on being able to identify the heart of a company’s mission and creating deliverables that establish a strong, consistent brand.

Time Off: Next Stop the Prado

Karen enjoys painting and creative writing in her free time. When visiting museums, she loves modern art but can also spend hours admiring the incredible detail of medieval illuminated manuscripts. These days, Karen’s biggest marketing challenge is convincing her two school-aged children that museums can be fun places to visit - but watch out, kids, Karen is nothing if not persistent.

Leilani Yau

Leilani Yau LinkedIn

Leilani Yau
  • Online Marketing
  • Social Media Strategy
  • Content Marketing

Justin Liszanckie

Justin Liszanckie LinkedIn

Justin Liszanckie
  • Project Management
  • Competitive Research
  • Social Media
  • Photography
  • Analytics
  • User Testing
  • On Air Talent

Ken Chen

Ken Chen LinkedIn

Ken Chen

Founder & President

Ken is a marketing and product expert with over 20 years experience in Brand Management (P&G), Product Management (Intuit), and Internet Marketing (3 Tech Startups). His specialties include Product Launches, Website Marketing, and Social Media Marketing. Since starting EM Marketing, he’s helped companies like Intuit, PayPal, Ross Stores, Google, Stella & Dot, Betfair, my Language, and Telenav develop and implement successful Marketing strategies and programs.

Nicole Hanusek

Nicole Hanusek LinkedIn

Nicole Hanusek
  • Visual Design
  • Word Press Magician
  • Website UI/UX
  • Social Media Sites
  • Front-End Developer (HTML, CSS)

Andrea Weinstein

Andrea Weinstein LinkedIn

Andrea Weinstein
  • Brand Management
  • Marketing Strategy
  • Product Management
  • Consumer Packaged Goods
  • Social Media Marketing

Stephanie Peterson

Stephanie Peterson LinkedIn

Stephanie Peterson
  • Product Management
  • Brand Strategy
  • Strategic Partnerships
  • Integrated Marketing
  • Social Media Marketing

Tina Baylocq

Tina Baylocq LinkedIn

Tina Baylocq
  • Lead Generation
  • Product Marketing
  • Marketing Communications
  • Integrated Marketing
  • Social Media Marketing

Marianna Peyzner

Marianna Peyzner LinkedIn

Marianna Peyzner
  • Demand Generation
  • SEM
  • Integrated Marketing
  • Project Management
  • Lead Generation

Paula Polley

Paula Polley LinkedIn

Paula Polley
  • Copywriting
  • Branded Messaging
  • Content Strategy
  • Integrated Marketing
  • SEO

Kendra Perry

Kendra Perry LinkedIn

Kendra Perry
  • Program Management
  • Event Planning
  • Social Media
  • Project Management

Kim Robins

Kim Robins LinkedIn

Kim Robins
  • Marketing Operations Specialist
  • Online & Direct Mail Campaigns
  • SEO
  • PPC
  • Social Media Marketing

Stonia Seng

Stonia Seng LinkedIn

Stonia Seng
  • Social Media
  • Web Research
  • Trade Show Events