23andMe

Campaign Development, Design, & Execution

Objective

23andMe needed a collection of ad campaigns quickly created for the fast-approaching New Year's holiday. They were especially looking for a strong copywriter who could use their voice and tone guidelines to write both approachable and conversational copy across various channels (web, email, social, etc).

Solution

After a briefing from the client, we conducted some user research to better understand what potential customers found most compelling about the service. That, coupled with internal feedback from our consultant community, served as the backbone for our team's campaign hackstorm. We settled on three campaign ideas and executed them via copywriting and visual design. This was all in a matter of weeks and we delivered on time for NYE.

We've continued to provide copywriting and design for their online ads, website, emails, and collateral into 2017 and hopefully beyond.

23andMe-facebook_campaign
23andMe-saliva-kissing-valentine
23andMe-ad_campaign-photography