Demand Planning, Lead Nurturing, SEM, & Top of Funnel Marketing
Sumo Logic, a cloud-native, real-time machine data analytics platform, needed resources to help them see through some lead generation initiatives over a number of months.
We began our project with a quick discovery phase, working to uncover the most efficient and effective paths forward. We then set strategy for lead nurturing and demand planning, then designed and executed a number of SEM campaigns (including landing page copywriting). We continually tested hypotheses, acquired feedback, and optimized the next round of campaigns through extensive metrics monitoring, A/B testing, and qualitative user feedback. Additionally, we completed an SEO clean-up initiative, correcting duplicate or missing SEO titles and meta-descriptions to improve Sumo's organic search results.