Coding Avenue

Website Design & Development; Strategic Planning

Objective

Coding Avenue, a software development firm, needed a more professional and polished website to match their high end service offerings. They also wanted to ensure that the content and technical structure of their site were optimized for online search to better increase leads, and to better formalize their pricing and service offerings to convert visitors to customers. Additionally they needed strategic assistance in understanding current and future business opportunities.

Solution

We started by creating a wireframe and design mocks of their new website, as well as refining their logo. We simultaneously executed online user research of both their old website and new design mocks to hone in on appropriate design elements, site layout, website copy, and pricing model. Once all elements were finalized, we developed and hosted the site.

Additionally, we completed an SEO audit of both Coding Avenue and a number of competitors to better understand strategy and market sizing. These findings and recommendations are being used to assess market opportunities and guide Coding Avenue's future business decisions.

BEFORE

AFTER

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