I recently wrote about Domino’s Pizza and their Turnaround Marketing Campaign. In the blog entry, I asked the question, “Was the turnaround 180 or 360 degrees?” Well, I thought I’d check it out for myself. So, I ordered a Domino’s Pizza for the first time nearly 15 years and tested it versus a local San Francisco favorite. We recorded our experience for you to see.
The final conclusion was that Domino’s pizza has improved it’s quality, but not enough to change our pizza eating habits. We’ll still order from the local favorite. The flavor or quality gap has closed, but the reason we’ll keep going back to the local favorite is service.
Ordering was easier and faster. Also, Domino’s didn’t tell me about any of their regular or standard deals. I was about to order 1 Medium Pizza with Pepperoni for $15 when I remembered to ask about any deals. Turns out there was a 2 for 1 deal that they were happily ignoring!
Delivery was faster (25 mins. vs. 51 mins.), even though Domino’s is closer to our house.
I should also note that even though we got 2 pizzas from Domino’s, the local favorite’s pizza was larger (diameter). If you’ve tried Domino’s lately, tell me what you think.