I just finished watching this Chatroulette video by Casey Neistat. If you have 6 minutes, it’s a fun, well made video explaining the latest internet sensations/ways to waste your time called Chatroulette.
Chatroulette is exactly what it sounds like, a site that allows you to randomly chat with people all over the world. But, the thing that makes it compelling is that it has video component. You can’t hear the other person, but you can see them real-time.
When I first saw this, I immediately thought this will become yet another way for lonely people find others on the web. And, because it has a video feed, you can choose the most attractive people. The video bears this out with the guy getting continually rejected or “nexted” and the attractive girl getting lots of chat action.
The video depicts a 90-person “research study” and shows that for now, it looks like this tool is being used primarily by really, over-sexed teenagers and college students looking for attractive girls. The offline equivalent is the nightclub or bar. My strong suspicion is that this same demographic is toggling between Mafia Wars and Chat Roulette. When they find a “hottie,” they stop playing Mafia Wars (or Farmville).
A quick Compete.com search estimates that they in 2 short months, they have over 63,000 visitors and over 180k visitors this month.
So, why am I writing about this? Aren’t I suppose to be a serious marketer?
Simple. Many successful internet sites have had the same trend of early adopters, who use it frequently and pass it on via word-of-mouth. And, many successful internet sites (see Facebook, Twitter) feel like a “fad” and “kind of stupid” to so-called adults like me.
Do we add this one to that list? Tell me what you think.
|Do you think Chatroulette will be a success or a fad soon to flame out?|
|: Success!||: A Fad Soon to Flame Out|