It’s a great use of a QR code, which is just a way for your smart phone to get data. The data it’s capturing opens up a YouTube video of the store’s owner, Carmelo Sigona telling you about how to pick a Mango. I love this application because it’s the exact same information Mr. Sigona or any other knowledgeable employee would give you if they were standing right by the fruit stand. It takes a 1-dimensional (and perhaps confusing and intimidating) experience and turns it into an interactive, helpful one. It’s the bridge from offline to online content.
Another great way I’ve seen QR codes used is in situations where a marketer wants to provide a deeper level of information, but the environment isn’t right for it. As an example, a recent Pottery Barn catalog included a QR code on the page featuring the Manhattan Leather Recliner. When my phone read the code, it took me to a video that showed the story behind the chair and how the designers were inspired by chairs they found in Parisian flea markets. This is a great example of deeper content that a salesperson or catalog couldn’t deliver, but adds to the shopping experience for the buyer.
Other great business applications for QR codes and businesses include:
• Instant Coupons
• Building Up Social Media Following
• Business Cards
• Daily Menus / Specials
What other applications have you seen for QR codes?