Last Friday, I guest lectured at UC Berkeley’s Haas School last Friday. It was my third straight summer giving a talk about Social Media Marketing for Professor Bill Fanning’s Communications Class.
A few observations from my interactions with undergrads over the past three years:
1) Social Media Marketing hasn’t changed all that much. I think companies are doing more of it and there is still a lot of confusion about how to do it well, but it hasn’t really changed that much. Facebook, Twitter, YouTube, and LinkedIn are still the big 4.
2) College Students Use Facebook, but don’t still use Twitter. Two summers ago, Twitter was still pretty new and just about no one used it. This summer it’s still that way. Only one or two from about 30 students raised their hand when I asked if anyone else “tweeted.” My guess is they still don’t see the utility to it, and does not replace or enhance Facebook or SMS.
Here are the slides: