EM Marketing had the good fortune being able to help a very exciting start-up, Lytro, with their Social Branding. Lytro officially launched today and are getting amazing amounts of press about how their new camera will transform photography. Instead of me telling you what EM Marketing did for the launch, I can show you.
To the right, you can see an image of Lytro’s customized Facebook Welcome Page here. Click on the image to visit Facebook, and play around with the photograph within Facebook (the Welcome page). Be sure to fan them!! 🙂
Below is their YouTube page…stay tuned for more videos!
You can also view this video on the Lytro blog as well as read the latest updates….
…and of course, you can follow Lytro on Twitter to get up-to-the-minute updates!
Most smart start-ups in the valley know that this is how you launch a brand or product. No more big advertising campaigns or large PPC campaigns. Just nicely branded social networks, great PR, and the most important thing – an interesting, innovative product that catches people’s eyes and compels them to talk and share with their network. Designing and setting up your social channels are important, but just the beginning. Listening, engaging, and truly enchanting (thanks Guy Kawasaki) your newly found audience will be the hard work ahead.
They are off to a great start – congratulations to Lytro!