If you’re looking to build or refresh your corporate website, WordPress is a great solution. In fact, according to W3Techs, almost 54% of the one million most visited websites that are run on a content management system (CMS) are run on WordPress. Fortune 500 companies, such as Best Buy, eBay, Ford, GE, Intel, Pepsi and UPS, power their blogs with WordPress. Other businesses also enjoy WordPress for its free software, ease of use, SEO optimization and flexibility.
Depending on your needs, WordPress can serve as a powerful platform for not only your blog, but also your entire corporate website. I talked with Nicole Hanusek, web designer and WordPress expert, who has helped EM Marketing clients with website development. She recommends the following six plug-ins to maximize usability and to provide a good experience for your customers:
- All in One SEO Pack by Michael Torbert. All in One SEO optimizes your website so search engines can find more of your content easily. You can add custom titles, descriptions and keywords to every page and post, so you can show richness in content and won’t be limited to the default website title showing up in search results.
- Google XML Sitemaps by Arne Brachhold. Sitemaps are important because search engine spiders can easily see the complete structure of your site and retrieve it more efficiently. Google XML Sitemaps notifies all major search engines every time you create a post with new content.
- WP-DB Manager by Lester Chan. You’ll need to back up your website, and WP-DB Manager does the trick. This plug-in supports automatic scheduling for your back-ups, and optimizes and repairs your website’s database.
- FormBuilder by TruthMedia. If you need a contact form for lead generation, you can create forms on the fly with FormBuilder. You don’t need to know how to code and there are pre-made contact forms for quick and easy set-up.
- WP Super Cache by Donncha O Caoimh. Customers don’t want to wait for your pages to load. WP Super Cache generates static HTML files from your dynamic WordPress blog — load times are quicker, giving your visitors a better experience.
- ShareThis by Mukerji. To increase exposure for your business, you’ll want to make it easy for people to share your content on social networks. ShareThis allows readers to share blog posts through email and 50+ social networks including Facebook, Twitter, Digg, StumbleUpon and Reddit.
These plug-ins are just a few to get you started! Are there others you’d like to recommend for corporate marketers to enhance their WordPress site?