By now you know that photos are the best way to engage Facebook fans. Typically photos are eye-catching, easy to consume and allow for quick response. Where do you find great images for your Facebook posts? What size should they be? How do you introduce them with text to maximize engagement?
Finding Great Images for Facebook Posts.
Ideally, you have access to original photography or a graphic designer to help you create images. If not, here are some sources to consider:
- Inexpensive stock image sites. For a small fee on sites such as iStockphoto, Dreamstime or Fotolia, you can find beautiful stock photography to add visual appeal to your Facebook posts. Just stay away from the cheesy images, like the woman laughing alone with a salad set — unless of course you sell salads to women.
- Screenshots. Re-purposing artwork from your website can be effective. The PayPal for Business post (shown on the right) used its newly-rebranded website graphics to show how one of their products works. It spurred compliments and questions to which PayPal’s customer service responded.
- Quote Graphics. Inspirational quote graphics are popular on Facebook and people like to share them. If you don’t have a graphic designer, Pixlr, a free online photo editing tool, allows you to take images you own and alter them. You can add text, crop and add filters to create something unique. Read more.
Optimizing Image Sizes for Facebook.
Currently, there are a few sizes on Facebook you should be aware of when selecting your images. Click on the infographic below for specifics.
If your images are too small, they may look fine in the news feed (where most people see your posts), but if fans visit your timeline, they will look blurry or grainy.
If your images are too big, they get cropped in your timeline, but can be adjusted slightly. After posting your photo, click on the pencil icon, choose “Reposition Photo” and drag the image around to find the best display.
Introducing Photos on Facebook to Maximize Engagement.
In addition to a compelling image, you should add introductory text to get your fans to interact. Engagement of fans (people who like, click, comment and share your post) is a key factor in getting visibility on Facebook — especially as more brands are posting and potentially losing reach in this crowded space.
If you’ve got relevant content to share with your fans, here are some ideas to help increase engagement:
- Ask an easy-to-answer question related to the content.
- Add an intro that warms the heart.
- Say, “Like if…” or “Share this…”
- Take notes from George Takei. He is a master at introducing his images and having them go viral.
If you’re not adding photo posts to your Facebook mix, you may be missing out on fan engagement and page visibility in your audience’s news feed. Do you have other ideas that help keep Facebook fans interacting with your brand?