Ask any CEO what their keys to success are and you are sure to hear them say “hiring great employees” or “building a winning team.” And yet, most companies are still behind in their approach to recruiting and attracting the best talent.
The traditional approach is to hire a third party recruiting firm or individual recruiter who writes boring job descriptions, throws “Hail Mary” listings on job sites and works their network. There is nothing wrong with this, but I believe in going where the talent lives. If you are looking for younger, tech-savvy employees, almost all of them are on Facebook (home of one billion people).
Here are five companies that are leveraging their Social Recruiting efforts by doing a good job with their Facebook pages. All these pages have nice cover images, a clear, consistent content strategy, respond to questions in a timely fashion, and leverage Apps or Tabs well:
- Microsoft – They use great visuals that show what it’s like to work at Microsoft, including pictures of employees and cupcakes! Pictures (a form of Visual Recruiting) that your employees will like help to spread the word naturally and socially.
- US Navy Life – This page provides an inside look for those interested in joining the Navy. They know they need to inspire recruits to take action and this page attempts to do so with great use of Recruiting Videos and pictures.
- The Home Depot – This page uses their Apps to educate recruits on the different Career Areas, to search for Jobs, and to apply for internships.
- Intuit – They do a great job of staying topical and not always focusing only on the company by posting about current events (Hurricane Sandy and Veterans Day). They also showcase the company’s good deeds because everyone likes working at a company that cares.
- Ernst & Young – They do a good job of curating helpful articles and tools for job seekers. Remember, the goal of any good Facebook page is for visitors to like the page because it provides immediate value.
The first step is to create an attractive and informative Facebook page. Then, posting content that is helpful, interesting (pictures and video), and human should help you build a community and maximize your social reach.
* Originally published on the OnGig blog.