Do you have an awesome idea that you’d like to present to management for approval? Assuming you have done some homework about how the idea would get executed, the way you present your idea makes a big difference.
Here are five tips, along with real-life examples of ideas that were sold, to help you craft a presentation and get the buy-in you need.
1. Use Visuals.
Mock up your ideas using a wireframe. A picture tells a thousand words; a detailed picture tells millions more. Half the battle in selling an idea is to inspire… rarely can words alone inspire.
2. Use Industry Experts.
Industry experts often publish stylized infographics that incorporate research data and best practices. Many times, someone else has made a similar case as yours in a visually compelling way.
3. Enlist Influential Employees.
Ask other employees, especially the more influential ones, to make the case for you in a video. It’s often better to capture more authentic, truthful opinions on video than asking people to voice their opinion in a meeting.
4. Use the Customer’s Voice.
Go directly to your customers to get their feedback, using their own voice. Nothing is more compelling than hearing actual customers tell you what they think and feel.
5. Use Competitive Data.
Benchmark your company’s efforts against the competition — both direct and non-direct. Showing management how your company stacks up against competition is a great motivator to affect change and urgency.
If you’ve focused on the idea that gets you most excited, it should be easier for you to sell it. One final bonus tip is to write your presentation title like you would a newspaper headline — it should grab attention by being intriguing, entertaining, funny or even shocking. But take the time to put together a compelling story using the five techniques listed above, and you should be on your way to watching your idea become a reality.