With Facebook’s new News Feed being rolled out, it’s more important than ever to post stellar photos. When they say, “Hello, bright beautiful stories,” you’d better believe it.
In landscape mode on my iPad, I was amazed how big a photo was! It takes up the majority of the screen, as it does on an iPhone.
Companies and organizations are using this prime real estate to extend their brands into the News Feed. Take a look at these six examples, which combine relevant content and a small brand signature. What can you learn from their practices?
High engagement starts with great content — this medical group generates interesting articles multiple times a day. Do they just post links to their blog? No, they take a singular, compelling image with a short title and intro that makes you want to click through to read more.
This mobile app company has tons of cute illustrations and characters from their children’s educational apps. Their characters come to life and bring the fun to Facebook.
I’m always curious to see what the biggest brands do. Here, you can see Coca-Cola uses a variety of ways to showcase their brand: the eye-catching red color, the bottle or can silhouette, the ever-familiar script logo.
4. Naked Juice
Another famous drink brand uses product placement in real-life settings with a one-line intro to entice Facebook fans.
How do you make the inside of a computer (or related technology) appealing to Facebook audiences? For one, you could embed a semiconductor chip grid into cool, share-worthy imagery.
PayPal uses their corporate colors as a striking background or within the image, along with a small “P” to signify it’s from PayPal. They leverage Internet memes, but throw in self-promotion that reflects the brand in positive ways. When an image gets shared, as their Mother’s Day image did 500+ times, their branding goes right along with it.
PayPal’s Facebook page dedicated to small business customers takes popular inspirational quotes, testimonials or relevant questions and adds a branded graphic to increase fan engagement.
Incorporating brand elements into Facebook photo posts takes a little more thought and planning, but you can reap the benefits if your fans are liking and sharing your posts — you reach their friends virally, extend your brand and potentially find new customers. How is your brand taking advantage of Facebook photo posts?