Of all digital marketing efforts, email marketing continues to have the highest ROI for your efforts in terms of impressions, click-throughs, and conversions. Considering the lifespan of the internet, and the speed at which new services are created and adopted, email can feel a bit archaic in the online communications landscape. But it remains an integral part of nearly everyone’s daily workflow and therefore a powerful opportunity to connect with your audience.
Over the years a number of email marketing services have arisen, all promising features such as beautiful layouts, analytics, and database management, without the need to have designer HTML chops. MailChimp, Constant Contact, Campaign Monitor, Benchmark Email, and Emma are just a few of the many services that are available to marketers today. There are plenty of “Top 10 Email Marketing Services” articles floating about on the web, but we’re curious to hear the opinions of you, our readers, based on your own experiences. We would love hear your thoughts in the comments! Please share your opinions, and don’t be afraid to share this post, too! 🙂
1) What email services have you used at past companies?
2) What email service(s) do your clients use now?
3) What email service do you like best and why?