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EM Exemplification: Best Email Marketing Services

Justin Liszanckie

Justin Liszanckie

March 13, 2014

12 thoughts on “EM Exemplification: Best Email Marketing Services”

  1. I have no experience in this realm as far as sending out email campaigns. However, in the numerous ones I receive, every time I’m impressed and motivated enough to see which service the mailing came from, its always been MailChimp.

  2. Responsys is the Email Service Provider (ESP) we use at Intuit and they’re very innovative, strategic and flexible (all very important qualities). I’ve been there now for about one year and I agree about email being very important in reaching sales goals, as well as providing valuable content for the Intuit’s customers.

  3. Over the years I’ve used a few that were easy to use such as MailChimp and Vertical Response—though mostly because the client was previously set up with these services. What I look for now are services offering a Free Trial, a Pay as you go plan and the all-important Helpline. Also very important is to make certain they have easy Social Media integration.

  4. Having worked with numerous fortune 500 companies across the past 17 years or so, I have had the opportunity to work through several different email vendors.
    Fulcrum Analytics, Merkle, Quris, Unica, Acxiom, to name a few. Responsys is the one that I have been using for the past 5 years and the current one that I am using. I found that Acxiom and Responsys were by far the easiest from a non-technical perspective. They provides a simple form for the marketer to use with drop down menus. Deployment is seamless and user friendly. The mail metric reporting is also fairly simplistic.

  5. Hi Justin,
    Great post. Email marketing solutions have become an integral part of marketing programs in many businesses(small, medium and large). This is a great topic!

    I think more companies today are finding that their marketing objectives require more than a self-service email solution. Instead they are looking for an automated processs that helps them streamline marketing and sales tasks combined with sophisticated reporting. This is where marketing automation tools like Marketo and Eloqua are needed. I’m working with a client now that uses Pardot (Enterprise-level) and a former client was using Eloqua (also Enterprise-level). Both solutions needed some training to get up and going, but very good in terms of reaching goals for a large database of customers and prospects! These tools also were able to do nurture and drip campaigns, helping to fuel a faster lead process.

    As for smaller companies, most of my clients have had much success with MailChimp. They have great easy-to-use templates and I would consider this a “self-service” email tool (no training required!). MailChimp also prides themselves in really understanding the small business and non-profit markets. I’ve also had clients use Vertical Response which also has easy-to-use templates and their customer service is incredibly helpful. I’ve personally used Vertical Response for my own business needs and found them not only cost-effective but extremely responsive in the customer service area.

  6. So this is a bit like asking a gourmet cook what kind of spices she/he prefers? Depends on what you’re cooking right. For my small biz clients who have their own lists, i like mailchimp, constant contact nickel and dimes you so you have to upgrade to get any real functionality.

    For big companies with their own lists, i have worked with Marketo and ExactTarget , now owned by They are very sophisticated but can really help you get some great results and allow for lots of segmentation and testing.

    Lastly, if you need to buy outside lists and have your email sent by a third party , required by law for non-customer purchased lists , V12 and Brooks Interactive are my picks. Jane

  7. I’ve used MailChimp and Constant Contact for both auto-responder communications and marketing campaigns that I developed and managed directly. I also have experience in larger organizations where you work with an entire in-house+ design team to manage complex scheduling and development that used an enterprise level platform. I haven’t tried any of the newer services mentioned in this post. That said, I had the best experience with MailChimp and would use it again in a small- to mid-sized company. Their user experience is easy to understand, the service is highly flexible and easily adjusted, it integrates well with other tools (like Evite), the online help tools are really helpful and easy to search. My prior experience with Constant Contact (which could be different now since it as been many years since I used them) was that the service wasn’t user friendly, wasn’t flexible, and actually punishingly assumed we were spammers. Even though we could clearly show that there was a pattern among Yahoo users of marking our emails as spam after they changed their interface to make it easier to click spam than to unsubscribe. I know they need to keep their service clean, but they sure didn’t work well with clients like me who did comply with regulations and requirements.

  8. I’ve used MailChimp with our smaller clients, and used to use something called Email Labs way back. I liked both of them. Lately, I’m pretty interested in HubSpot because that allows easy Social Media integration and actually is pretty all-inclusive from content creation (email, social, blogs, landing pages) to delivery to analytics/report.

  9. I don’t have a ton of experience here, but I have observed from working at large co’s (eBay and Intuit)that the big guys often have many email systems: emails generated from the product itself for transactions, marketing emails, and email generated from systems like Marketo for lead generation, account management etc. My take away is that there are so many different kinds of emails, and so much volume, that no one system can do it all. So if you’re shopping for a provider, be super clear on what you need them to do (dynamic content, personalization, lots of segmentation, reporting, other?).

  10. I use MailChimp and I love it. The site is really user friendly; I can have my clients add me as a manager, then just log in as myself and see them all there; I can have total control over what the email looks like – that’s very important to me; and it’s really easy to create segments.

  11. We use Emma at our agency because you can manage all of your clients under one admin panel, but still keep lists and creative separate. You can also build and share templates, docs, images, etc across multiple client accounts if you want to. I’m pretty sure they were the only company who had a dedicated product for agencies, not just shared logins or whatever.

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